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MTR Foods launches five new variants in their authentic snack range –MTR SnackUp

Bangalore, Jan 13 2014:MTR Foods Pvt. Ltd., the pioneer of packaged foods in India, has introduced five new snack variants to their authentic range of snacks–‘MTR SnackUp’. The new range of snacks consists of five delightful varieties – Salted Banana Chips, Spicy Banana Chips, Pepper Banana Chips, HuliThengols – a distinctive-tasting snack made of curd (yogurt) and Kodubale – an exquisite, flavourful, bangle-shaped snack.To ensure highest quality, the entire SnackUp range is madefromthe finest ingredients and fresh oil, making the entire range crunchier and tastier.These new variants areexpected to make significant inroads into the much-in-demand category of snacks and will beavailable across Karnataka.

Commenting on the launch, VikranSabherwal, Vice President – Marketing, MTR Foodssaid,“With the addition of the latest variants we are looking at appealing to the consumers who are constantly looking for variety in authentic snacks.We use only the freshest ingredients in our snacks and we areconfident that these new variants will quickly become popular with the aware consumer.”

Priced at Rs. 10/- and Rs. 50/- for30 gms and 180 gms respectively, the extra crunchy range of snacks will be available at neighborhood grocery stores and modern trade stores across the state. Owing to their fresh ingredients and authentic taste, the range of snacks on offer by MTR Foods have a strong shelf life and authentic taste thus making it a part of every householdssnacking tradition.

About MTR Foods:

MTR is a trusted name with an 90 year heritage that serves Authentic Indian Vegetarian meals which brings joy to every household. Being the pioneers in the Food Processing Industry, MTR Foods are the Guardians of Authentic & Indian Vegetarian meals

MTR serves consumers not only India but also exports a wide range of packaged foods to global markets that include USA, UK, Australia, New Zealand, Malaysia, Singapore, UAE, Japan and Oman. With a diverse portfolio, MTR unifies India tastefully – making the homemaker the ‘hero’; bringing a smile to everyone’s face with a wide range of choice of meals for the consumer. Blending authentic Indian flavours in modern formats; MTR Foods keeps abreast with the evolving tastes of India. Culinary secrets have been protected and handed down over the generations and our food is based on truly authentic recipes from their region of origin. The journey to being India’s premier, processed food company has been marked by innovation and the adoption of new technology. However, every MTR product will always embody the tradition of unmatched taste, purity and quality. Majority of the products are 100% natural have no preservatives and use only the finest, most authentic ingredients.

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