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Myntra brings premium brands COLEHAAN & REPLAY to India

Offering over 5000 exclusive styles of hi-street fashion from 30 international brands  

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Bengaluru, May 25, 2015Myntra, India’s leading ecommerce platform for fashion & lifestyle has recently added over 10 international brands to offer premium fashion exclusively through its platform, taking the total count to 30. Consumers can now shop from over 5000 unique styles from brands such as Replay, Cole Haan, Scotch & Soda, SELA, Parfois among others available on Myntra’s ‘Premium’ section.

Myntra’s partnerships range from Cole Haan, a brand known for defining style statement for shoes and bags to Parfois, the Portugal based women’s fashion accessories brand. Scotch & Soda, Europe’s leading fashion brand is witnessing tremendous response from Indian customers as it offers an ideal mix of fast-forward fashion for the young and classics for the adults.

Brands such as Replay- leaders of international denim labels, Soludos– which offers exclusive capsule designer collections andSELA-the leaders of Russian fashion market have now entered the Indian market through Myntra.

Prasad Kompalli, Head, eCommerce Platform, Myntra said, “We continue to expand our portfolio to bring the widest and most suitable collection for our consumers. Bringing some of the leading premium international brands to India would further help us to strengthen our offering and allow our consumers to experience the latest in fashion globally, in India.”

Myntra forayed into the Premium wear segment in November last year with brands such as Desigual, New Look, Furla, Mango, Superdry, Emporio Armani, L’occitane to name a few and is now rapidly expanding this segment. This announcement reiterates the company’s focus to deliver an unprecedented experi

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