When every telecom company was earning handsome money and enjoying market of internet services, the Reliance made it a real difficult by launching the free internet in shape of lucrative 4G offers. Now this is another strategy of Reliance Jio to introduce very much low priced 4G enabled smartphone. It may be seen as the long preparation for market acquisition. Recently a report appeared on News World India which reveals that Reliance Jio is supposed to launch India’s cheapest 4G VoLTE smartphone in year 2017. Reliance Jio is headed by Mukesh Ambani will initiate the smartphone from Rs 1,000 to Rs 1,500, although Reliance Jio has to confirm the news.
As the reports suggest the smartphone will be backed with Spreadtrum 9820 processor. Also smartphone is supposed to have decent quality camera, Wi-Fi and bluetooth, adding hefty display screen. At present Reliance has low range LYF brand 4G-enabled smartphones which start from 2,999 Rs.
Reliance Jio Infocomm’s 4G launch has already developed the vertical demand of devices which supports voice over long-term evolution (VoLTE) and definitely demand has given attractive opportunities to other competitors like Bharti Airtel, Idea Cellular, Vodafone, Telenor and BSNL as well.
Reliance Jio speed has slightly come down to 6 Mbps against the 7.2 Mbps and credit goes to the Free Internet, and its load. In this aspect Airtel is leading with speed of 11.47 Mbps. Today’s customer wants the speed and this will definitely help Airtel to remain in the market.
On other hand, Reliance Jio’s offer in direction of broadband, it can be a big step that they will be launching 600 GB data at 500 Rs via its Jio GigaFiber Broadband service and this offer can be launched in coming months. Under this offer, customer is supposed to get 15 Mbps broadband speed. Reports suggest for first 90 days this service will be given at free cost. It is reported broadband service will be given by GigaFiber router, which will cost between 4000 to Rs 6000.
Reliance Jio is also supposed to start its fiber-backed DTH services with unbelievable pricing from December 15, 2016. Under welcome offer by Reliance Jio DTH service will also be free for first six month.
Reliance Jio Infocomm has initiated all its service at free cost for specific period, it will definitely help them to acquire market share, same way customer is also having great option to experience the service before they be Reliance Jio’s loyal and regular customer.
By: Ashu Bisht