Ola, India’s most popular mobile app for transportation has partnered with BarTalk, a new age smart OOH network, to support their ‘Do Not Drink and Drive’ initiative being launched across key bars and pubs in the National Capital.
The Delhi Police has leveraged the effectiveness of the digital OOH platform to spread awareness around the message of responsible drinking. The number of deaths due to road accidents has been on the rise consistently and today, Indian roads account for the highest fatalities in the world. While over-speeding and careless or dangerous driving cause the maximum number of deaths in road accidents, drunk driving remains one of the leading causes.
Supported by the Delhi Police Department, the initiative aims to create awareness against drunk driving among pub-goers in the Capital and will help promote safe road practices. BarTalk has digitized 25 premium bars in Delhi with over 150 Dynamic
Digital Displays spread across popular locations in Delhi including Haus Khas Village, Connaught Place, Nehru Place, Greater Kailash, Khan Market, and Saket.
The HD-rich digital displays with real-time bar offers will display messages from Delhi Police and Ola against the perils of drunk driving urging patrons to take an ola as an alternate. Ola will support the initiative by facilitating cab bookings for customers and offer attractive discounts to promote usage of cabs. These offers will be pushed through BarTalk.
Ola has been spearheading several campaigns for safe rides and safer roads across the country. Last year, Ola partnered with Hauz Khas Village Association to encourage patrons and visitors of leading pubs and bars in Hauz Khas Village to take a safe and specially discounted Ola ride after a night out with friends along with breath analyzers that checked alcohol levels.
In Bengaluru too, Ola partnered has with the Government of Karnataka to install kiosks that would check alcohol consumption limit of visitors of popular pubs in the city along with facilitating cab bookings. Ola aims to initiate similar campaigns across other key cities in the country