New Delhi, March 17, 2016: - Maintaining its stance of supporting sports, Oxigen Services emerges as the Official Sponsors for New Zealand Cricket T20 squad this cricket season. Under the sponsorship alliance, the NZC T20 squad will be facilitated by Oxigen for matches in India, which entails their tour to India in October and November this year and for the World Cup T20.
Expressing his pleasure on the association, Pramod Saxena, Chairman and Managing Director, Oxigen Services, commented, “This sponsorship is inspired by the overwhelming response Oxigen wallet received with our sponsorship of the South African T20 team, Oxigen Proteas, last season. We ran an innovative campaign, by becoming a Host Nation that welcomes International guests. The Campaign#Playthehost, will see its second season, as we Play the Host to the New Zealand Blackcaps for WT20, who have a strong fan following and will amplify our brand engagement. Since, the signing up of Sachin Tendulkar as our brand ambassador, Oxigen has embraced sports as an integral part of its marketing strategy and engagement.
Commenting on the association, James Wear, General Manager of Commercial at New Zealand Cricket said, “We’re excited to have an Indian brand of repute like Oxigen on board with New Zealand Cricket, who will appear on BLACKCAPS playing kit when the team plays in India. We look forward to forming a strong partnership.”
New Zealand Players will be seen sporting Oxigen jerseys during the World Cup T20 and their tour to India. The jerseys are designed with the brand’s official logo positioned on the lead arm for the T20 World Cup and in front, on the chest for the ODI matches during the India tour.
Thriving on sports to fulfill its marketing goals, Oxigen has been majorly focusing on cricket in the Sporting genre, owing to its popularity across the globe. Consequently, it has Master Blaster Sachin Tendulkar on broad as their brand ambassador. In the recent past, Oxigen has also sponsored tournaments like Masters Champions League 2020, UAE; Cricket All Stars, USA; the South African Proteas #Proteafire & the New Zealand Blackcaps ,#Backupblackcaps, for World T20.
Besides cricket, Oxigen has also been associated with various sports like football – Kerala Blasters Team for the Indian Super League; hockey during the ‘Hockey India League’; A Cricket tournament between India and Sri Lanka, for the Specially Abled , Supporting the Andro Village Football Village, in the North East, for Women’s football, in alignment with its sports-focused marketing strategy. Revealing its big ticket plans, Oxigen also announced a budget of Rs. 100 crores for sports marketing activities for the current fiscal year.
Last year, when the South African team toured India, Oxigen had organised a number of events and ran contests with the players in order to engage with the audiences. It plans to hold similar activities this year with the BlackCaps too.