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Pakistan Designers to mark their Lakmé Fashion Week debut at the upcoming season

Zara Shahjahan (1)Mumbai, 23 July 2014: Lakmé Fashion Week Winter/Festive 2014 is all set to host four remarkably talented Pakistani designers, another in a series of firsts for the Indian industry pioneer at its premier fashion event. This is a trail-blazing move in the history of Indian fashion, allowing for the co-mingling of creative sensibilities from both sides of the border. POPxo.com and Hello! Pakistan are presenting designers Faiza Samee, Rizwan Beyg, Sania Maskatiya and Zara Shahjahan who will mark their LFW debut with a grand showing on 22st August, at LFW WF 2014.

Commenting on this massive coup, Saket Dhankar, Head-Fashion, IMGReliance, said, “Lakmé Fashion Week believes in showcasing new International designers each season. This season we are very excited to host four exceptional designers from our neighbouring country, Pakistan. Both countries have some extraordinary talent as well as fashion and cultural similarities and we are happy to bring them all together on one platform.”

Priyanka Gill, Founder and Editor in Chief, POPxo.com said, “POPxo is delighted to partner with Hello! Pakistan to introduce 4 leading Pakistani designers at Lakmé Fashion Week. It is an important collaboration and we are very happy to be playing a pivotal role in making it happen. We hope that it will be the beginning of a constructive, inspiring conversation between the Indian and Pakistani fashion fraternities which will benefit consumers in both nations.”

Zahraa Saifullah, CEO Hello! Pakistan, said, “We are thrilled to bring a few of Pakistan’s finest designers, including Rizwan Beyg, Faiza Samee, Sania Maskatiya and Zara Shahjahan, to the prestigious Lakmé Fashion Week. We firmly believe this endeavour will be valuable in promoting the Pakistani fashion aesthetic and in enhancing future synergies between the fashion industries of India and Pakistan.”

Lakmé Fashion Week is scheduled to take place from 20th – 24th August 2014 at Palladium Hotel, Mumbai.

 Introducing the four distinctively talented Pakistani design marvels:

 A multi-award winning designer, Faiza Samee stands for tradition and innovation. She is known for rare and intricate hand embroideries.

Through her creations she is constantly evolving. She believes in paying tribute to the rich heritage by maintaining the highest standards of artisan craftsmanship and strengthening techniques.

Samee’s LFW WF 2014 collection is inspired by a journey through the Central Asian landscapes and the old world romance of the Ottoman royal court. The ethnic Central Asian weaves and rich Turkik motifs form the heart of her collection with rich prints, embroideries and luxurious silks & velvets.

“My collection is produced by hand…each reflecting the passion and dedication we have towards our craft ensuring high standards of both luxury and quality.”

Rizwan Beyg is one of the most popular Pakistani designers. He boasts of prominent celebrity clients like Jemima Khan, Cherie Blair and the late Lady Diana.

The definition that “all fashion is a reflection of the times we live in and shaped by the culture we inhabit” is the basic concept behind all of Beyg’s collections.

Beyg’s design sensibility is reflected by a smart fusion style in terms of pattern and cut, all within the context of today’s changing face of fashion.

Spearheading a philosophy of working with rural communities to empower women via ethical practice has led to a rise in non-exploitation awareness and Beyg is now considered a pioneer in this new awareness.

His LFW collection incorporates soft feminine romantic feel, smart and clean lines and reflects modern trends. It is a homage to the both the Pakistani woman and women globally.

SaniaMaskatiya is a talented young designer whose label has grown exceptionally since its launch on 2007.

She was recently shortlisted for the 2014 global ‘Woolmark Award’ – one of the world’s most influential design awards.

Sania’s signature aesthetic reflects a balance between elegance, comfort and practicality. Her designs often take imaginative inspiration from a unique interplay of colours, using imagery inspired by nature and her surroundings manifest across three main lines including prêt a porter, luxury wear and haute couture, for women of all ages. Her LFW collection will reflect the same sensibilities.

Zara Shahjahan believes in making women feel beautiful. She says, “The way one dresses defines their personality. Beautiful clothes give a woman’s personality an edge and the confidence to inspire her as well as the people around her.” It is this very belief that her brand strives to achieve by giving its clients the power to inspire. These characteristics will be at the heart of her LFW collection as well.

Zara’s brand is a decade old and over the years her design house has grown beyond borders due to her understanding of different cultural genres of style.

She covers all the bases of Luxury Pret, Western wear, and Couture with equal grace. She is passionate about everything vintage which she blends with her own unique style mantra. Her couture collections are extravagantly detailed with Gara embroideries, Swarovski crystals, and authentic hand crafted embellishments.

Her brand also retails a selection of Menswear apparel. Sania continues to showcase her designs both within Pakistan and on the international circuit extensively.

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