The Blue Food Rewards (BFR) comes with special benefits given each time you dine at any of their restaurants, specifically designed for their loyalists. The program would be applicable across all the above mentioned outlets in India. Customers can also avail special discounts on their special occasions.
As a member of the Blue Foods Rewards Program, customers are eligible for a wide array of exclusive privileges such as 5 gourmet points awarded on every Rs.100/- spent and various other privileges on Birthdays, Anniversaries select & festivals. They also enjoy exclusive previews on food festival days & offers initiated by them. This program is one of the biggest programs offered by multicusine chains in terms of its reach.
Commenting on the launch, Pan India Food Solutions CEO, K.S Narayanan says:
Through this new loyalty rewards program, we are reinforcing our commitment to our customers. We want to recognize those shoppers who continue to be loyal to our brands and engage new shoppers by offering a very distinctive program. As we continue to grow, the Blue Foods Rewards program will focus on finding meaningful ways to engage and deliver value to the loyal customers.
About Pan India Food Solutions:
Incorporated in September 2000, Pan India Food Solutions Pvt. Ltd. (Blue Foods) commenced its operations in Mumbai and fast expanded its orbit covering other major cities across India. Being one of the lead players in the organized retail-food business in India, Blue Foods operates in the food & beverage segments with its lead brands.
The company’s expansion map has an aggressive strategic roll out plan. In a span of 10 years, Blue Foods is operational across more than over 125 outlets across India and serves more than one million customers monthly.
Pan India Food Solutions has been awarded the prestigious ‘Coca Cola Golden Spoon Awards’ in two main categories, one in ‘Excellence in Food Court Brand – Spoon’ in 2010 & 2011 and 2012 and as ‘Best
Restaurant Chain’ for the year 2010. The Coffee Bean & Tea Leaf also won the Best Café (Gold) Award at India International Coffee Festival 2012. Spaghetti kitchen has won the Times Food Award in Best Italian Restaurant category at Kolkata and Bangalore for 2011.