New Delhi, July 7, 2016: Freecharge, India’s fastest digital payments platform today announced its partnership with Hindustan Petroleum Corporation Limited (HPCL), a leading state-owned oil company figuring in the Forbes 2000 and Fortune 500 list. Customers can now pay for their fuel bills at the HPCL petrol pumps using the Freecharge wallet in less than 10 seconds by generating the OnTheGo Pin even in the absence of internet connectivity making the whole transaction process seamless and swifter.
In the first phase, this facility will be available at over 60 company owned petrol pumps spread across 10 states, namely, Maharashtra, Delhi, Telangana, Tamil Nadu, Gujarat, Karnataka, Andhra Pradesh, Gujarat, West Bengal and Uttar Pradesh. Over the next few months, customers will be able to use the Freecharge Wallet at over 4500 petrol pumps across the country.
Speaking of the partnership, Govind Rajan, CEO, Freecharge said, “We are witnessing a shift towards acceptance of digital payments by consumers and merchants. We want to further fuel this habit by creating new use cases for our wallet. Our partnership with HPCL will help us reach smaller towns like Surat, Rajkot, Mathura, Allahabad, Jamnagar etc. and get more consumers be part of the Digital Payments ecosystem. We are delighted to join hands with a brand like HPCL to offer customers a frictionless, secure and swifter way to pay with our wallet and together work towards creating a less cash economy.”
Speaking about the tie-up, Mr. T.R. Sundararaman, General Manager – Highway Retailing said, “Customers will now be able to pay for their fuel at HPCL petrol pumps in less than 10 seconds using the Freecharge Wallet, without relying on physical currency or credit cards. An innovation for enhancing safety at the Retail Outlet is the pre-issued PIN number prior to customer’s entry into the outlet, so that there is no need to connect to the mobile wallet site while at the outlet.”
Fuel stations are looking for ways to reduce cash transactions. By embracing digital wallets, HPCL will be able to tap into today’s smartphone generation and therein increase brand stickiness.
In its endeavor to create a cashless society, Freecharge has focused on building an intuitive User Interface and the home-grown technology ‘On-the-go-pin’ which helps consumers to easily adopt digital payments for their day to day transactions.
Hindustan Petroleum Corporation Limited is a renowned Namrata Public Sector Undertaking, engaged in the oil exploration, refining and marketing with over 13800 Retail Outlets spread across the country. HPCL also engages with its fleet segment customer through its long running loyalty card program `Drive Track Plus’, which is complemented by its ‘HP Refuel Card’ for its retail customers. Its outlets are equipped with state of the art fueling facilities and the Freecharge Mobile Wallet adds one more arrow in its quiver of customer initiatives. HPCL is looking for ways to reduce cash transactions and associating with reputed mobile wallet providers is a quick way forward on this aspect while also strongly connecting with today’s tech savvy young generation.