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Monday , 10 December 2018
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Perks of interning with a big brand

Facing a dilemma about doing or not doing an internship? Well, if I am to be completely honest, there’s nothing to contemplate over. When it comes to an internship, I suggest you just do it for the reason that even to grab an entry level job, you are expected to have a prior work experience. Employers simply love to see a candidate with previous professional experience and a working knowledge of the industry, which gives you an edge over your peers while applying for a job if you have interned during your college.

The real question should be what internship do you want to pursue and where? Before pursuing an internship, you need to understand your abilities and figure out your interests and then, apply to internships accordingly. For instance, if you are pursuing a degree in computer science, you would want to pursue web development, mobile app development, or software development internships; however, if you have an interest in management or writing, you could go for internships in content writing, social media marketing, digital marketing, operations, or human resources.

The next big question is where – startups, medium-size established firms, or big brands? The debate over their pros and cons is endless and therefore, postponing it for another time, today, we’ll only discuss the benefits of big brand internships. Big brands have always been a popular choice among students looking for internships or jobs. After all, who doesn’t want to start their professional journey with a big brand name, right?

For an in-depth understanding, let’s have a detailed look at the various perks of big brand internships –

  1. Name-brand value on your resume –First and foremost perk of doing an internship with a big brand is that it adds the value of a big name to your resume. This could play a key factor in making your application stand out in front of the prospective employers. Also, if you are able to get a letter of recommendation at the end of your internship then, there could be nothing better to put you at an edge over your peers.
  1. Structured internship programme –Big brands usually have a structured internship programme with a set number of interns, a fixed duration of the internship, well-defined roles and responsibilities with fixed projects, and clear-cut expectations from the interns. This ensures a steady pace of learning and puts a limit on the work pressure.
  1. Mentorship from accomplished professionals – The major reasons why students pursue internships are to get a professional experience, learn new skills, and earn practical experience. In addition to these 3, big brands offer another crucial aspect that is, a guided mentorship from experienced professionals who could teach you all that they have gathered from their years of experience in the industry and the challenges they faced and how did they manage to overcome them.
  1. Network building –Another advantage of interning with a big brand is that it allows you to interact with experienced professionals from different departments of the company. Building good relationships with them could truly help you down the road when you are looking for jobs in future since a good professional network could help you get references for your dream job.

Additionally, some big brands offer pre-placement opportunities to their interns that is, if they are happy with your performance during the internship, you might even get a chance to work full-time with them. Apart from the aforementioned, big firms often have additional and exciting perks for their interns and employees like transportation and rent allowance, performance incentives, or perhaps discount vouchers for the brand itself or its associated brands.

By: Sarvesh Agrawal is the founder and CEO of Internshala

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