Peter England, the leading menswear brand from Aditya Birla Fashion and Retail Limited announced its partnership with RuPay Pro Volleyball League, which is all set to redefine the sporting landscape of the country. As the designated Style Partner for the inaugural season Peter England will style the presenters in sharply tailored garments thus giving them a fashionable yet exciting avatar, befitting to the indoor tournament. The fashion powerhouse will also bequeath the title of Peter England Stylish Player of the Season to one lucky player who will stay suave, trendy and classy during the course of the tournament. The lucky winner will receive gift hamper and cash prize on the finale night for taking fashion a notch higher during the league.
Speaking on the association, Mr. Manish Singhai, Chief Operating Officer, Peter England, said, “We are happy to associate with the Pro Volleyball League in its inaugural season celebrating the spirit of the game and taking the brand closer to a younger audience. As a fashion brand we are always looking at a newer approach to sustainability and craftsmanship. Peter England’s brand philosophy has always reflected a winning mindset. Our designs for the youth offers finest quality apparel in an array of fashionable and innovative options ranging from comfortable office wear to a wide range of casual wear”.
Peter England is also the Style Partner of the reigning IPL champion the Chennai Super Kings. The chronicle of sports partnership at Peter England is a story with values that encompass commitment in supporting new sports which command a global appeal and are also popular across the country. These associations are demonstrative of a brand which represents dynamism, innovation and sustainability.
The professional event which is an initiative by Baseline Ventures and Volleyball Federation of India is all set to see national and international champions battle it out on the court. The screening will commence from February 2 and will be broadcasted live on Sony Six and Sony Ten 3 with live streaming on Sony LIV.
Tuhin Mishra, MD and Co-Founder of Baseline Ventures commented, “With all the athletic spikes and blocks, Volleyball is an incredibly stylish sport in itself. To have Peter England on board as our partners will definitely add to the style quotient of the sport and the league.”