- iF3 international freeskifilm festival jury honoured ‘Afterglow’ twice: as best short movie and for best cinematography
- Philips Ambilight TV campaign highlights ‘Afterglow’ skiing movie
- Sensationally illuminated night-skiing scenes mirror the power of Philips Ambilight
Amsterdam, October 20th, 2014– TP Vision continues its successful marketing campaign for Philips TVs featuring Ambilight. The upcoming promotion is built around the dramatic, much acclaimed ‘Afterglow’ skiing film. The movie has woniF3’scoveted Best Cinematography Award and the Best Short Movie Award even before its premiere scheduled for Oct. 19th. The international freeski film festival iF3 is one of the most important film festivals for winter adventure movie productions.
Successful ‘Beyond the Ordinary’ campaign
The upcoming ‘Afterglow’ campaign continuesTP Vision’ssuccessful ‘Beyond the Ordinary’ campaign, which was kicked off with summer’s ‘Lightwaves’ motive. The campaign concept is based on intensifying action sport scenes with dramatic live lighting, to demonstrate unique Philips Ambilight background lighting. ‘Afterglow’ builds on skiing themes to reflect the turn in the seasons.
Most stunning night scenes
‘Afterglow’ shows four top free riders skiing some of the most striking off-piste powder snow slopes in Alaska and British Columbia. All scenes were shot at night with the mountains, the slopes and the skiiers bathed in coloured light. ‘Afterglow’ celebrates the benefits of unique Philips Ambilight TV lighting technology and shows how light can completely transform an experience. Ambilight throws a glow of light matching on-screen colours onto the wall behind the TV thus virtually expanding the TV screen.
Afterglow on tour
The complete film will be presented at many more film festivals all over the world and in store on our Philips televisions. For instance, Afterglow has been selected to participate in the European Outdoor Film Tour, which tours nine countries across Europe every year from October until December. Film clips and stills taken from ‘Afterglow’ will take centre stage in the latest Philips Ambilight TV campaign. ‘Afterglow’ can be viewed on YouTube™ and on Philips TV Facebook pages in selected countries and will be shown on Philips Ambilight Televisions by retail partners.
“With Lightwaves and Afterglow we show what adding light can do to an experience. Both Surfing and alpine skiing can be truly dramatic but doing it at night with colours, light and minimal post-processing have, however, brought us to something extraordinary. This matches our unique TV lighting technology, Philips Ambilight, that pushes the TV experience beyond the ordinary. We are excited to see the great reactions from the consumers on Afterglow’s predecessor ‘Lightwaves’ and look forward to reactions as we share our new project Afterglow”
Marc Harmsen, Global Marketing Lead at TP Vision
Creative agency: Ahlstrand&Wållgren
Account Director: Ulf Ahlstrand
Creative Director: JoakimWållgren
Production company: Sweetgrass Productions
Production manager: Nick Waggoner
Skiing professionals: Chris Benchetler, Daron Rahlves, Pep Fujas, and Eric Hjorleifson