Amsterdam, the Netherlands – Royal Philips (NYSE: PHG, AEX: PHIA), a global leader in health technology, today announced the appointment of Bert van Meurs as a new member of the Executive Committee, reporting to Philips CEO Frans van Houten. The appointment is effective as of January 1, 2019.
Bert van Meurs leads Philips’ EUR 2+ billion Image-Guided Therapy businesses that offer integrated solutions comprising interventional imaging systems, smart catheters, planning and navigation software, and services with the aim to improve minimally invasive treatments. Driven by the benefits of such treatments for patients and care providers, including reduced patient trauma and shorter recovery times, the EUR 8+ billion market exhibits high-single-digit growth and represents a key growth opportunity for Philips.
“The appointment of Bert van Meurs as a new member of the Executive Committee reflects the growth of our Image-Guided Therapy businesses,” said Frans van Houten, CEO of Royal Philips. “To strengthen our leadership in this fast growing market, we have significantly invested in our R&D programs which resulted in the launch of the very successful Azurion next-generation image-guided therapy platform, and the acquisitions of Volcano, Spectranetics and most recently EPD Solutions, which enabled the expansion into smart devices such as diagnostic and therapeutic catheters.”
Bert van Meurs (Dutch, 1961) joined Philips in 1985 and has held various leadership positions in research & development, clinical science, and marketing & sales in Europe and Asia. Through 2004 – 2012, he was the general manager of the global Cardio/Vascular X-ray business, where he led the business to sustained market leadership and expansion into growth geographies such as India. In 2013, he became the Chief Marketing Officer of the Imaging Systems business, where he drove the transformation from a product to a solutions focus. Since 2015, he has been leading the Image-Guided Therapy businesses driving the portfolio expansion from systems, software and services to also include smart devices, combined with new recurring revenue business models. Bert van Meurs holds a master’s degree in Physics from the University of Utrecht and a degree in Business Marketing from the Technical University Eindhoven.