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Plans to invest over 50cr on Marketing and service infrastructure of the Brand JVC, the Japanese brand that has entered India with Veira Group (one of the largest OEM for Consumer Durables in India) in association with Flipkart, India’s largest Online Marketplace, has announced the launch of 6 new smart LED TVs power packed with multitude of features at most prudent prices starting around Rs.16999/-. The product suite includes 4K Ultra HD Intelligent Smart TVs and Full HD Smart LED TVs available in four screen sizes – 40-inch, 43-inch, 49-inch and 55-inch. All 6 Intelligent Smart LED TVs come with heap of functionalities. The TVs come in sleek design that combines Intelligent UI and several state-of-the-art features which include Quantum Backlit Technology, Miracast support, and more than 500 licensed applications and up to 1 million hours of content to view. The Smart TVs are powered by the 1.5GHz ARM Cortex A53 Quad Core (64 BIT). UHD Smart TVs are one of a king 2GB + 16GB RAM and ROM with ultra strong quad core processor. JVC TVssupports two dual 10W Box Speakers in 40” and 43” while up to 25W + 25W Sound in 55” UHD which adds anew dimension of Dolby certified sound, bringing cinematic experience. All 6 LED TVs are designed specifically suiting the Indian Power consumption & brings inbuilt access to the internet using the Wi-Fi support, LAN and more than 500 pre-loaded apps such as Hotstar, YouTube, Prime, Netflix, etc.The TVs also comes bundled with several connectivity options which includes HDMI & USB ports, along with a headphone jack. “With the series of our JVC Smart TVs, we are all geared up to focus aggressively towards the Indian Markets.The need and hunger for content in the Smart TVs is increasing day by day and we assure our customers of providing the largest app base as well as inbuilt content in todays times in these smart TVs. Our new launches resonates the JVC Vision, which brings state of the art Japanese Technology, tailored to Indian needs at the most affordable prices” says Mr.Sharan Maini, Director – Business Development at JVC India. Together JVC Global and Veira group plan to invest up to Rs 50 Crores on marketing of the brand, building up manufacturing infrastructure and also in service infrastructure of the brand. JVC Global also plans to invest in building up the smart TV market in India with direct investments with application developers to add multiple contents. “JVC Japan is proud to launch this new range of LED TVs with Veira Group in India in association with Flipkart. India is the fastest growing economy in the world and critical market for all tier one brands”, says J Goldberg from JVC Global. “JVC and all associated with the venture wish Flipkart and Viera Group only the best and assure all of their continued support” he further added. The Brand Viera Group currently has its Manufacturing unit in Noida having a capacity of up to 1 million units per annum, and plans to add another 2 units in Greater Noida by 2020 to enhance this production capability to up to 5 million units per annum. The products will be available on Flipkart from 6th April 2019.

Smartphone brands to collectively spend Rs. 330 crores on digital marketing in 2019, up by 20% compared over previous year.

New Delhi/Gurugram – April 2, 2019: techARC today announced its first edition of ‘Smartphone Digital Marketing in India’ report.  The report gives an overview of how the Smartphone brands are spending over digital platforms.

Sharing the main highlights of the report, Faisal Kawoosa, Founder and Chief Analyst, techARC said, “Digital is increasingly becoming the preferred mode in marketing of Smartphones as it helps brands to establish an engaging connect with the millennials, who are either the buyers or influencers for Smartphones.”

The report enumerates the advantages as well as challenges of digital marketing for Smartphones.

digital media vs print media

As per the report findings, Smartphone brands will cumulatively spend over Rs 330 crores on digital marketing in India.  72% of this spending will be consumed by digital marketing over mobile platforms with the remaining being spent on web platform marketing.

The report highlights that 34% of the digital marketing spend would be done to improve search results including keyword bidding and SEO.  Social media marketing would consume 26% of the digital marketing budgets for Smartphones in 2019. Similarly, 24%, 10% and 6% would be spent on Performance Marketing, Programmatic Marketing and Influencer Marketing respectively during the period.

Among the key advantages Digital Marketing offers includes call-to-action and rich media messaging to compliment a product like Smartphone, where a brand wants to communicate a lot many details.  At the same time, the main challenges remain that of creativity and innovations, besides ad-fraud which results in the inefficiencies of digital marketing, reducing the RoI as well as hurting the brand image.



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