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Premium Australian Accessories maker, STM Goods Introduces Simply Smarter Essentials

Smarter Than Most” Brand’s Accessories Line Includes Powerbanks, Hubs, Cables, will now be available in India

Mumbai, India, March 12, 2019: STM Goods, a leading designer of innovative bags, cases, and accessories for consumer electronic devices, announced the introduction of its new Simply Smarter Essentials line. This collection of everyday tech accessories is comprised of items that are vital to keeping digital gear running smoothly and efficiently. Consisting of such necessities as powerbanks, hubs, and cables, the Simply Smarter Essentials are designed to make daily digital life easier, simpler, and more convenient. 

The initial products being introduced in the Simply Smarter Essentials include:

• Wireless Powerbank – This wireless (or plug-in) charging solution on the go is compatible with an iPhone, Samsung, or other Qi enabled device. The unit also features a standard USB-A port to charge other digital devices with a cable. Convenient suction cups provide the ability to attach the Powerbank to a device for portability.

• USB-C Hub – A compact adapter to take everywhere, this handy, lightweight power pass through hub allows a Type C enabled device to attach to multiple USB inputs (as well as the local area network).

• USB-C Media Hub – The multi-tool of adapters, this multi-function hub enables a Type C enabled device to attach to USB inputs and an HDMI cabled monitor. It also allows download from SD or TF memory cards.

• USB-A to Lightning Able Cables – Stronger, more durable than standard cables, this STM Lightning USB cable connects an Apple device to a PC, laptop, powerbank, car charger, or wall charger. Flexible sleeves reduce cable bend strain, and there are easy ID icons to show cable function. The cable is fully MFI certified.

• Able Cables – Available in USB-A to USB-C, USB-C to USB-C, and USB-A female to USB-C configurations, these cables offer a more convenient and durable charging and connection cable than standard cables. Connects devices to a PC, laptop, powerbank, car charger, or wall charger.

• Screen Protectors – An easy application, tempered glass screen protector, available in versions for phones or tablets. Guards and enhances a device’s touchscreen. Phone protectors are available for iPhone 6/6S/7/8, iPhone 6+/6S+/7+/8+, iPhone X/XS, iPhone XS Max, and iPhone XR. Tablet protectors are available for iPad 9.7” (6th Gen), iPad Pro 11”, iPad Pro 12.9”, Surface Go, and Surface Pro/Pro 4/Pro 6.

Among the features that put the “Smarter” in Simply Smarter Essentials are the inventive Stay Flexy™ strain relief sleeve that is designed to reduce cable wear, and the TwoView™ tip icons that give at-a-glance cable identification from both ends of the cable. These two features can be found on all Able Cable items. All charging products (Powerbank, Able Cables) also include STM Goods’ proprietary ChargePlus, which enables fast charging and data transfer.

“STM is always looking for ways to make our customer’s lives easier,” said Ethan Nyholm, CEO and Co-founder of STM Goods. “Our products are designed with a nod to convenience and simplicity, but above all else we strive to create gear that performs as efficiently as possible—what we call doing things ‘smarter than most.’

“With the introduction of our Simply Smarter Essentials line, we’re bringing the same creative process to tech accessories as we do to our packs, briefs, and cases. Everyone wants their life to be easier and we’re helping to make that possible.”

Commenting on the product line, Srithar Balakrishnan, VP Sales, Asia, STM Goods, said, “With the unprecedented growth of the Digital Economy in India, we are excited to introduce the Simply Smarter Essentials line of tech accessories, that area convenient necessity for gadget users to enable optimal usage of their digital gear.” 

STM Goods’ Simply Smarter Essentials line of products will soon be available in India, via select channel partners as well as online.

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