New Delhi, April 13, 2015: Focusing on providing International content to subscribers and expanding its network in markets around the world, YuppTV today announced the launch of premium channels SirasaTV, and Shakthi TV, in homes worldwide. With this, YuppTV has made a foray into Sri Lankan content on its superior network. YuppTV is proud to bring these premium channels that are part of Capital Maharaja Group to global customers for the first time.
Sirasa TV is a Sinhala language channel broadcasting entertainment, news and current affairs. Shakthi TV broadcasts in the Tamil Language in Sri Lanka will be available in a month. Its program content includes entertainment, sports, current affairs, children’s programs and news. The Capital Maharaja Organization Limited, one of the largest conglomerates in Sri Lanka, owns both channels as part of its 8 channel network.
Announcing the launch, Mr. Uday Reddy, CEO of YuppTV said, “We are thrilled to launch Sri Lanka’s top television channels Sirasa TV and Shakthi TV, for the first time, in markets across the world today. It is our constant endeavour to offer viewers from varied ethnicities and backgrounds a top quality television viewing experience. We welcome viewers from Sri Lanka into the YuppTV family. The Capital Maharaja Organization owns Srilankas largest Media network and a respected Sri Lankan brand.This launch will give viewers across the world access to the channels’ premium content. We trust subscribers in different markets will receive this launch very well. We are soon to add more Sri Lankan channels to make it a complete package of entertainment to the Sri Lankan viewers worldwide.”
Ms Nedra Weerasinghe Group Director Electronic Media Business of The Capital maharaja Organization says they are a forward thinking Media Network where all its channels command leadership positions. Therefore moving into new territories of content distribution will engage existing audiences in a new way or reach out to new content consumers. As Srilanka’s most Innovative local content and Trusted News provider we realize OTT will play an important role in allowing consumers to access services in the way they want. We believe consumers will enjoy content ‘any time, any place’ through a range of devices including mobile phones, iPads, game consoles or connected TVs, all connected to a central content gateway. It is our pleasure to partner with YuppTV on this venture.”
Mr. Chammantraj Channel Head said, “Since its inception, the Capital Maharaja Organization has always believed in setting new benchmarks as far as its business strategy is concerned. We are excited to partner with YuppTV in offering two of our premium channels Sirasa TV and Shakti TV for the first time to subscribers across the globe and trust this will mark the beginning of a new and exciting international partnership.”