Protein deficiency is not usually discussed, since there’s a general perception that we get the desired amount of protein through staple food items such as pulses, milk, dairy products, eggs, fish, chicken, etc. However, this perception is far from the truth. As a matter of fact, protein deficiency is widespread in India, affecting as much as 73 percent of the urban population. According to a recent IMRB survey, protein deficiency was highest in Lucknow at 90 percent. This was followed by Mumbai at 70 percent, Delhi at 60 percent and Kolkata at 43 percent.
We were surprised to know these facts at a recent event in Delhi. The event was organized by market leader Protinex and it was for the launch of its Protein Calculator. The Protein Calculator was unveiled by Kavita Devgan, a renowned Delhi-based nutritionist. It was Kavita who provided information about the prevalence of protein deficiency in the country. The launch event of Protein Calculator was also graced by Mr. Himanshu Bakshi, Director – Marketing, Danone India and Dr. Nandan Joshi, Head – Nutritional Science & Medical Affairs, Danone India. Protinex has remained committed to fight protein deficiency and with the launch of its Protein Calculator, the company seeks to spread awareness among the masses.
People are usually not aware about their daily protein requirements, so the Protein Calculator will be their first step towards eliminating protein deficiency. The Protein Calculator can be used to calculate the amount of protein one needs on a daily basis.People can calculate their existing protein intake and get suggestions on how to get their full quota of protein every day. It can be done through changes in the diet or through additional protein supplements. The recommended protein intake for adults is 1 gram of protein per kg of body weight per day, which is difficult to get through our daily diet. Protein supplements such as Protinex are a good option to meet our daily protein requirements.
One of the best things about Protinex is that it contains hydrolysed protein, which is easily digested in the intestine. Hydrolysed protein offers various health benefits such as faster delivery of amino acids to muscle cells, increase in muscle mass, faster recovery post workout, enhanced intra workout performance, and improved whole-body protein synthesis. Moreover, hydrolysed protein is less allergic, which makes it safer for use for babies and kids. Since it is easily digestible, it is also beneficial for the elderly.
Protinex is a top global brand with a history of more than 50 years. It is one of the most prescribed nutritional supplements in India. Protinex is a premier offering from Danone, the world’s leading food company with operations in more than 130 markets. Danone’s primary business domains include Essential Dairy &Plant-Based Products, Early Life Nutrition, Waters, and Medical Nutrition. Danone is listed on Euronext Paris stock exchange and it had registered sales worth €22 billion in 2016.