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Puravankara announces Purva Evoq – a residential style statement at Chennai

First residential project in India to have its own collection of Art.

India, 20 Oct 2014: Puravankara Projects Limited, well-known for its theme based projects, has announced Purva Evoq, a first-of-its kind contemporary residential project at Chennai’s prime location Guindy. True to its name, the project evokes a spirit of royalty and is open only for the discerning few who have an appreciation for the finer things in life.

Purva Evoq is an architectural marvel, whose façade is designed by a renowned international architectural firm from Germany taking inspiration from the Chettinad architecture of south India, and cloaking it with modern day luxuries. When fully occupied, the collective financial wealth of the residents is estimated to be in upwards of US$ half a billion (₹3000 crores), making it possibly one of the wealthiest residential enclaves in Chennai. Apart from a super prime address to take pride from, Puravankara plans to stimulate the tremendous depth of wisdom and discerning preferences for leisureof its buyer, through amenities that the country has not seen before in a residential project.

Purva Evoq is expected to boast of the largest private welfare association owned “Works of Art”. Upcoming Art which has immense future value is expected to be identified and bought for Purva Evoq, by an Art auction house appointed by Puravankara. Therefore, the residents of Purva Evoq will benefit from the both the appreciation of their property, as well as the value of the Art Collection. Purva Evoq shall also own and manage a fine horse at the Bangalore Turf Club, thereby giving resident’s access to their own racing horse and let them manage turf sports, which has hitherto never before seen in the country. The project is estimated to add ₹ 450 crores to the revenues of the company.

Overlooking the Chennai Race course, Purva Evoq has 181 premium homes in 3, 4 and 5 BHK formats that will have contemporary design ideas to blend with the grandeur of the architecture in the project.

The palatial looking building will have world class features, a majestic landmark entry arch and gate, large chandeliers and marble clad lobby. Each apartment will have a royal white, large, hi-tech main door along with a panic button in the master bed room and dining area as well as marble clad living room, wooden floor in master bedroom, gas leak detectors in kitchen and luxury fixtures.

The residents will have access to a 5-star concierge service as well as several amenities on rooftop that include a stately sky/ cigar lounge, sky gazing observatory, hard scape paved area with seating, well-lit terrace garden, evergreen gazebos, jogging track, infinity pool and private offices, among others.

While Puravankara has announced its plans for Purva Evoq, it has however currently not opened the project for sale. Prospective buyers are expected tobe approached by Puravankara and its realty associates to elicit expression of interest. Only pre-filtered customers will receive invites in the first phase. The exclusive selection of customers at Purva Evoq will build a multi-cultural, cosmopolitan community that shares common tastes and interests.

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