Titan Raga has always celebrated women. And has always questioned stereotypical thinking. Taking the brand’s conversation ‘Khudse Naya Rishta’ forward, Titan Raga’s latest TV Commercial, this time around questions the ‘ideal’ of beauty. And in doing so, it celebrates the woman’s ability to embrace who she is. How she accepts every bit of herself. And how she doesn’t believe in the world’s definition of ‘beautiful’ or ‘flawless’. Her beauty is a belief that starts with her being comfortable in her own skin.
Every mark, every scar, every wrinkle is beautiful. The beauty of a woman does not lie in a societally imposed idea of perfection, but rather, in her acceptance of her unique beauty. Design stories that celebrate the allure of imperfection are at the core of the product truth of theRaga ‘I Am’ collection. ‘I Am’ designs bring to life the asymmetry and unpredictability abound in nature. This collection embodies the true spirit of individuality, a fitting tribute to the woman of today.
The film showcases women from different walks of life, who wear their scars with pride. And flaunt their (supposed) imperfections with absolute confidence and grace. Because, for a working woman, her dark circles are proof of her hard work. For a performer, her chipped nails and bruised feet are marks of her relentless dedication in pursuit of excellence in her passion. And this campaign wishes to recognize these beautiful women and the beauty that exists in these ‘imperfections’.
The film is now live, you can see the film here:https://www.youtube.com/watch?v=dDNREXH6PfE