LOS ANGELES, CA – 08/11/2017 — Imagine: you’re sipping coffee on a Sunday. You pop onto the Nook Search With Style® app to see what new craftsman or mid-century modern homes are on sale. You pinpoint your search to your favorite neighborhoods with the highest Walk Score before noticing….two of your saved homes have Open Houses today…both close to that cute new lunch place? Your plans for the day – and maybe your home search – just changed over a cup of coffee.
No one but Nook delivers that experience, literally to your hand.
“The new Nook app isn’t just for real estate, it’s a lifestyle app,” says our EVP of Marketing Derek May. “It’s more than ‘Search for x beds x baths max price, city’ – it’s much more thoughtful than that.”
Out of the gate, Search With Style was a game-changer for home buyers. Once Dwell magazine announced our innovative app, the Nook Team saw that we could do more and immediately started working on the next improvement. The goal was not just to improve your search, but the entire experience of buying a home.
Style and user experience is so important to Nook that we commissioned renowned illustrator Mychael NyKamp to design Search With Style icons, for a more visual pleasing navigation process. Thanks to Michael’s artistic skill, you don’t even have to be familiar with architectural style to get the most out of our app. His illustrations capture both the architecture and essence of each style; those emotional components that our Nook Curators understand so well. Users can now click on the illustration and see similar results close by or search other locales from afar.
The personal touch also complements the technology, with our Expert Curators consulting on the app’s development to assure that the proprietary (patent pending) algorithms are doing their jobs and all Search With Style results are accurate. We then went deeper, with multiple algorithms operating for each style to be certain you get the most pinpointed results for your needs. It’s like having our Architectural Curators sitting across the cafe table from you, working hard to find the properties that meet your very specific qualifications.
With an added “around me” Open House search feature, you can even self-tour, in conjunction with Search With Style. You tour your favorite architectural styles on the market, filter by open house dates and homes near the neighborhoods with top-rated schools – all before you leave your house. No other real estate app on the market can deliver that experience.
Like all things Nook, our app has been crafted thoughtfully. It has everything it needs, and nothing it does not. And it’s waiting for you.
So get a refill on that coffee and download the update here, or Search with Style on our website.