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Rebel Foods – Company Profile

Rebel Foods (originally Faasos) is the world’s largest internet restaurant company. It initially started operations in the domestic market and later expanded operations to international locations. In India, Rebel Foods has presence in 35 cities. International locations include UK, UAE and Indonesia. The company operates more than 320 cloud kitchens across three countries and has over 3000 internet restaurants.

Through its cloud kitchens, Rebel Foods caters to the entire value chain that includes food ordering, distribution and order fulfillment. Some of the top brands owned by the company include Faasos, Behrouz Biryani, Oven Story, Mandarin Oak, The Good Bowl, Lunch Box, Sweet Truth, Wendy’s and Firangi Bake.

History:

Rebel Foods origins can be traced back to 2004 when it was started as Faasos, a single food outlet in Pune, Maharashtra. After a couple of months, the second outlet was also opened in Pune. Faasos story took a break after that because growth options were limited at that time. Things like angel investors and venture capitalists and online food delivery were largely nonexistent at that time. The founders took a sabbatical and franchised the two outlets to their friends.

Faasos story was revived in 2011 when the founders managed to get investments worth USD 2 million from Sequoia. They opened 18 new outlets in top cities such as Delhi, Mumbai, Chennai, Bengaluru and Ahmedabad. The company was subsequently registered in Mumbai. Since then, Faasos continued to grow across several cities. The company embraced technology, making it easier for customers to place their order via mobile app or their website.

In 2015, food delivery apps like Swiggy and Zomato entered the scene, which further boosted Faasos business potential. This is when the founders decided to transition to cloud kitchens. In 2018, Faasos was rebranded as Rebel Foods. The company gained further traction during the Covid-19 pandemic, as more and more people started ordering food online.

Funding:

Rebel Foods has received investments worth USD 342.3 million via twenty rounds of funding. Some of the top investors include Sequoia Capital India, Sistema Asia Capital, Alteria Capital, Lightbox, Goldman Sachs, and Coatue Management.

Acquisitions:

Rebel Foods has not made any acquisitions in recent times.

Competitors:

Rebel Foods competes with other food ordering and delivery platforms such as InnerChef, Box8, FreshMenu, etc.

About the Founders:

Rebel Foods was founded by Jaydeep Barman and Kallol Banerjee. Jaydeep currently serves as the CEO of the company. He had earlier worked at McKinsey & Company. Co-founder Kallol Banerjee handles special assignments at Rebel Foods. Both Jaydeep and Kallol have an MBA degree from Indian Institute of Management, Lucknow.

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