– DIGITAL MERCEDES-BENZ FASHION WEEK RUSSIA EXTENDED UNTIL APRIL 6 / DAY ONE
More than half a million unique users watched Mercedes-Benz Fashion Week Russia online shows and TikTok lectures on the first day of Mercedes-Benz Fashion Week Russia. On average, 30,000 people watched each video presentation from Moscow, while at peak times the number of simultaneous connections exceeded 50,000. The technical team was forced to restart the servers several times – the amount of connections exceeded the calculated digits more than twice. Moscow streams of young and famous designers are covered by media from Russia, Italy, the United Kingdom, the USA, India and other countries.
Due to the record number of views of the fashion streams from Moscow, the organizers decided to extend the virtual Fashion Week until April 6: broadcast will take place throughout the day, all video presentations of designers’ new collections will be looped. On the first day, the duration of each video ranged from 1 to 7 minutes. Most of #MBFWRussia participants presented Fall/Winter 2020-21 collections.
In addition, in the framework of a special project of MBFW Russia and TikTok #СтильнаДому (in english #styleAtHome), workshops were held by creative director of RomaUvarovDesign brand, Roma Uvarov, as well as by stylist and designer Igor Andreev. More than 80,000 people watched their live streams on TikTok. New lectures will be held for another three days – until April 7. Virtual model and blogger Aliona Pole visited Fashion Week in her new digital outfit. Earlier, Aliona created a capsule collection of digital clothing specifically for the Fashion Week attendance.