Partners with Ministry of AYUSH and Launches www.IDYwithReebok.com to connect with yoga enthusiasts across the country
New Delhi, June 20, 2015: Taking forward the partnership with Ministry of AYUSH for International Day of Yoga, Reebok is leaving no stone unturned in reaching out to the yoga and fitness enthusiasts around the country. Be it conducting Yoga sessions in 10 cities and 24 centers around the country, or organizing a grand Yoga event in Cyber Hub Gurgaon to making the common yoga protocol along with the stylish and most suited Yoga wear accessible via a dedicated microsite, Reebok the leading fitness brand is appealing Indians to take a pledge to get fit.
Coming close on the heels of the brand’s ‘Be More Human’ campaign, which inspired millions of people across the country to be fitter – physically, socially and mentally, Reebok has collaborated with the Ministry of AYUSH to promote Yoga as a way of life this International Day of Yoga. In their endeavor to make yoga accessible to everyone, the brand is organizing spirited yoga sessions at key locations like Lodhi Garden, Talkatora Garden, Connaught Place (Inner Circle) and Cyber Hub. Reebok is organizing Yoga sessions across the country in 24 Reebok Fit Hub stores in Delhi & NCR, Mumbai, Hyderabad, Bangalore, Chennai, Kolkata, Pune and Panjim. Understanding the importance of yoga for the working class FitGen, Reebok is inviting 300+ corporates and over 3 Lakh employees in Cyber Hub Gurgaon to take part in the fun Yoga session organized in cyber hub this International Day of Yoga.
Commenting on the launch of the microsite and Reebok’s association with the Government for International Day of Yoga, Silvia Tallon, Senior Marketing Director, Reebok India, said, “We are always looking at inspiring consumers to adopt the ‘fitness is life’ philosophy. It gives us immense pleasure to associate with the Ministry of AYUSH to promote Yoga in the country this International Day of Yoga. In order to reach millions of fitness enthusiasts across the world, and in India we launched our microsite that is a one stop shop for all yoga needs. Last year, we received an overwhelming response for our fitness initiatives and fashionably fit Yoga apparel for the first International Day of Yoga. We hope to continue the momentum and engage and motivate as many consumers as we can to join the fitness bandwagon and be a part of the Yoga celebration.”
With many international stars and Indian celebrities like Nargis Fakhri and Kangana Ranaut endorsing it, Yoga has acquired cult status globally. An ancient Indian discipline, Yoga is a holistic fitness regime and is no more limited to basic asanas, pranayama and Surya namaskar. Prime Minister Narendra Modi brought yoga on the global map after leading a record gathering of over 40,000 people in a mass demonstration at Rajpath, Delhi last year and getting UN to declare 21st June as International Day of Yoga. The event is only going to get bigger and better this year and Reebok is playing a major role in this fitness revolution.
Yoga enthusiasts can simply log onto www.IDYwithReebok.com to register for the nearest Yoga sessions & take a pledge to be fit!