New Delhi, March 10, 2015: Reebok, the global pioneer in fitness innovation, is taking another revolutionary step forward in 2015 with the launch of the ZPump Fusion – a running shoe that uniquely conforms and adapts to any foot.
Reebok has revolutionized its iconic innovation – The Pump technology – to create ZPump Fusion which boasts a new and proprietary air-filled cage that surrounds and molds to any foot providing a locked-in custom fit.
“ZPump Fusion represents a revolutionary new approach to The Pump technology. Many running shoes are developed around a rigid, factory-developed last shape that can never be a true representation of your unique foot. ZPump Fusion is completely structure-less when not inflated and then molds to the individual shape of your foot once you put it on and inflate,” said Paul Litchfield, original inventor of The Pump and Head of Reebok Advanced Concepts.
“It conforms to the shape of your foot to give you a locked-in custom fit when you run. To get that security, you may need three pumps or you may need eight pumps – it is fully customizable for each person,” adds Litchfield.
Unlike a traditional running shoe which is often made up of over 40 individual parts; the Reebok ZPump Fusion is made up of just three key parts, meaning no rigid components that restrict movement in the foot. Each of the three parts in the ZPump Fusion works together to deliver improved fit and control.
- The Pump technology – The revolutionary air-filled cage is lightweight and fully customizable that pumps up and wraps around the individual shapes and contours of the foot to deliver a custom, locked-in fit to achieve maximum performance.
- The Fusion Sleeve – The Fusion Sleeve is a four way stretch sleeve that holds together the key components of the ZPump Fusion. A lightweight and seamless compression sleeve, it fuses The Pump technology to any runners’ foot to provide improved control and comfort as you run.
- ZRATED outsole – The high-speed, underfoot performance that is essential to any high tempo running shoe is provided by the ZRATED outsole. Inspired by high performance ZRATED tires, the edges and underfoot grooves provide increased handling and control so runners can stop, start and turn on a dime.
When The Pump actuator on the heel of the ZPump Fusion is pushed, air is channeled through the valve and into the air-filled cage enabling it to fill and clasp around the upper and heel in a way that is unique to each foot. To release the air, runners can simply deflate using the release valve.
“The evolution we have made to The Pump technology in the ZPump Fusion is a huge step forward for Reebok and is keeping with our constant drive for new innovations. Runners have been waiting for a shoe that can be customized to their individual foot shape. The Reebok ZPump Fusion is the shoe that does it. We are excited to get it on the feet of runners because we know they will feel the difference immediately” said Bill McInnis, Head of Running – Reebok.
Revolutionizing The Pump technology with the unique Reebok ZPump Fusion is part of the global fitness brand’s mission to change how people perceive and experience fitness. Reebok has issued a bold challenge for the world to “Be More Human” as part of its new brand campaign; a unique point of view that embodies the brand’s new Symbol, the Reebok Delta.
“At Reebok, we believe that through an active life each of us can be the very best version of ourself, socially, mentally and physically,” said Matt O’Toole, President, Reebok. “We’re making fitness gear that enhances this experience, and The ZPump Fusion is a perfect example. The ZPump Fusion not only provides a locked-in fit for your feet, it also locks you into focus so you can push your body, test your limits and ultimately Be More Human.”
“The ZPump Fusion doesn’t just provide a locked-in fit for your feet, it also locks you into focus so you can push your body, test those limits and Be More Human”.
Priced at INR 14,999, the Reebok ZPump Fusion shoes will be available across all Reebok Fit Hub stores in the country starting fromMarch 10, 2015.