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Restrained spends by Indians this Diwali; most won’t burst crackers: Inshorts-Ipsos Diwali Survey

Festival Offers will be key motivation for shopping

New Delhi, November 01, 2018:  Inshorts-Ipsos Diwali Poll shows that unlike the norm and the trend, Indians will not go ballistic with spends this Diwali and will be discretionary: 33% of those polled, plan to have a budget and will spend in moderation; 20 per cent will curtail spends and plan to hold back from spending completely, unless necessary; 32% are undecided; and only 15% will loosen their purse strings and have a no-holds-barred spending, this Diwali.

Notably, things are not as bad as they seem. 52% Indians say they will shop to snag great deals – for festival offers and discounts; 23% will splurge in keeping with the festive spirit; 7% will be on the look-out for new brand launches; 6% will buy for gifting; 12% on the other hand said that they were in the undecided frame of mind.   

Azhar Iqubal, Co-Founder and CEO, Inshorts said, “Inshorts conducted this survey in partnership with Ipsos to map the mood of the masses around Deepawali. This survey was highly rigorous as over 1 lac Inshorts users participated in the survey and was complementary in drawing up strengths of Inshorts and Ipsos to provide a robust output.”

Krishnendu Dutta, Lead Delhi & Chennai Cluster, Ipsos India said, “Inshorts has a premium user base and the platform per se perfectly captures the views of a large, educated and connected audience.”

So, will it be a noiseless Diwali this time for the upmarket elite?

Interestingly, 59% respondents said that they (individuals or their family) would not be bursting firecrackers this Diwali; 23% would be going all out in bursting crackers; 12% would be opting for green crackers and 6% said that they were undecided.

The survey further shows that majority of respondents polled (68%) support the Supreme Court’s decision, 26% declined and 6% were undecided.   

“Clearly, two key themes seem to be emerging in the survey: cautiousness about spending and opportunistically looking forward to schemes and offers; and holding back on firecrackers with unanimous support for SC’s decision, on the same,” said Krishnendu Dutta, Delhi & Chennai Cluster Lead, Ipsos India.

Net-net – a somewhat subdued Diwali, both from a spend and sound perspective,” added Dutta.

“The undecided, are the ones sitting on the fence and will need a nudge with great offers, to shop,” commented Iqubal.

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