at The Council on Tall Buildings and Urban Habitat Conference in New York
ROARTM aims to drive innovation by bringing a unique blend of Augmented Reality to sectors as diverse as Real Estate, Marketing, Education, Healthcare, Retail, Automobile, Entertainment and more.
JERSEY CITY / New Delhi, 27th October’ 2015:ROKITT announced the release of ROARTM–an enhanced mobile and web based Augmented Reality (AR) solution that combines AR technology, marketing and analytics in one easy-to-use platform. Augmented Reality brings the virtual aspect into the real world by overlaying digital information onto an image viewed through a device. AR creates an exciting opportunity within real estate, architecture and construction to showcase developmental projects via dynamic content that will provide a level of engagement never seen within the industry. Not limited to the real estate sector, ROARTM has applications in every industry including retail, education, marketing, engineering & government service as well for everyday use by everyday consumers.
ROKITT showcasedROARTM at the Council on Tall Buildings and Urban Habitat (CTBUH) 2015 Conference in New York City (October 26th- 30th). The CTBUH conference highlights the resurgence of tall building construction throughout the world’s cities, and the fascinating mix of trends in new urban technologies, resilient infrastructure, and quality public space. ROKITT presented ROARTM demos, designed in collaboration with the City of Jersey City to showcase the unique Jersey City neighborhoods,in the Jersey City Room at the Grand Hyatt, New York. ROARTM revolutionizes the Building and Development market by allowing the 3D visualization and transformation of buildings and spaces.
“We are thrilled to launch ROARTMat the CTBUH with the Who’s Who of the real estate in attendance,”said Oksana Sokolovsky,CEO of ROKITT Inc.“ROARTM will create new engagement within this space, developingbrand creativity through digital and mobile Augmented Reality Experiences.”
ROARTM uniquely combines Augmented Reality with marketing analytics & reporting to reduce the cost of customer acquisition. The immersive nature of augmented reality creates engaging and memorable relationships with potential customers while the theROARTMplatform makes this technology easy to use and distribute. Using the platform, businesses and marketers can create their own end-to-end Augmented Reality experience, without the need to build expensive one-off solutions.
“The wide-spread adoption of smart phones combined with our platform makes the time right for augmented reality,” said RohitMahajan, CTO of ROKITT Inc.“ROARTM will enable everyone to create immersive augmented reality experiences.”
With real-time monitoring of customer behavior and interest, ROARTM provides enterprises with the ability to escalate market reach, optimize in real-time, and deliver a brand experience that creates an immediate competitive advantage.
In addition to the real estate market, ROKITT is currently working with universities to integrate ROARTM technology into their curriculum and with media outlets to innovate their editorial approach.