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Shiseido Awarded as the World’s Most Ethical Companies for the fourth time

National, March, 2015: Shiseido Co. Ltd. has been awarded the 2015 World’s Most Ethical Companies designation for the fourth consecutive year. The announcement was made on March 8, 2015 by Ethisphere® Institute, a U.S.-based international think-tank dedicated to advocating best practices in business in such areas as corporate ethics and Corporate Social Responsibility (CSR).

In addition to strengthening governance and thoroughly adhering to sound corporate ethics, global companies are being urged to address major management challenges by taking a leadership role concerning social and environmentalissues.The companies will endeavor to promote management with even more transparency and contribute to society through various corporate activities.

Shiseido Corporate Ethics and Social Contribution Activities

Since it was founded in 1872, Shiseido has been engendering the spiritof “serving our customers through beauty and wellness” as a fundamental principle of its corporate activities. Also, cognizant that overseas sales currently account for approximately 50% of sales, Shiseido has reviewed and newly established the Shiseido Group corporate philosophy entitled “Our Mission, Values and Way” in April 2011 with the aim of enhancing the solidarity of the Shiseido Group. Specifically, with regard to corporate ethics, Shiseido is carrying out initiatives based on “Our Way,” which denotes action standards that each and every employee should take to earn the trust of 5 types of stakeholders, including Customers, Business Partners, Shareholders, Employees,” and “Society/Earth.”As for social contribution activities, Shiseido is also promoting various initiatives by designating women and cosmetics (beauty), culture and the environment as the three priority domains in which Shiseido is able to leverage its strengths.

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