New Delhi, September 17, 2014: ShopClues.com, India’s first and largest fully-managed marketplace has launched a new service for the benefit of its merchant partners called ‘Style My Catalog’. As a part of this service, sellers can avail of professional styling assistance for showcasing their merchandise online in the best possible fashion and improve sales. ‘Style My Catalog’ is the first of a suite of value-added services that ShopClues is introducing for the merchants who sell through the platform.
Radhika Ghai Aggarwal, Co-Founder & CMO, ShopClues said, “ShopClues has over 70,000 registered merchants – the largest seller community for an ecommerce portal in India. Nearly 65% of these are small and medium businesses, many of who don’t have the merchandising expertise or access to marketing tools. Our value-added services are meant to aid such merchants so that they can do better business on our platform.”
“After carefully understanding the shopping propensities of online customers, we have introduced the ‘Style My Catalog’ service to help merchants develop the best-looking catalog for their products. It encompasses a bouquet of professional styling services to create, enhance and enrich the catalog for online sales. Our styling experts will pay attention to every small detail regarding the portrayal of merchandise online and will make necessary alterations to help attract more customers and get higher conversions,” she added.
The stylists will focus on aspects such as model shoots, photo shoots of the product, image editing, tech specs and catalog content writing. All the services have been developed after studying what it is that makes shoppers buy a product online. Attractive pictures, high quality shots, variety of angles and clear descriptions convince customers to make a purchase faster hence styling the catalog is an investment and not a cost for the sellers.
Well-designed catalogs get more clicks in the online space and improve the ranking in search results as well. Since the online shopper can’t touch or feel the product, the way the offerings appear in pictures and the aesthetic appeal of the catalog are the only factors that impact the buying decision. ShopClues has devised the ‘Style My Catalog’ service keeping these points in mind.
Merchants can avail of this service at prices as low as Rs. 25 that go up to Rs. 375 only.