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ShopCluesannounces ‘Make in India’ initiative as a part of Diwali Campaign

New Delhi, October 10, 2014:, India’s largest horizontal player in non-standard categorieshas launched a ‘Make in India’ initiative as a part of its festive season campaign. This initiative will include across-category catalog of Indian brands and products manufactured in the country.

The ‘Make in India’ initiative draws inspiration from the hugely popular campaign driven by our Prime Minister, Shri NarendraModi and it aims to support local manufacturers, craftsmen, small and medium enterprises and sellers hailing from tier 2/3 towns in the country. The catalog will include popular Indian brands such as Bombay Dyeing, Nayasa, Micromax, Airtel, Lotus, Himalaya among others.It will have an extensive range of Khadi products, Indian sweetmeats, all well as a wide range of products in non-standard categories such as Fashion, Footwear, Home & Kitchen, Beauty, etc. 

Speaking about this initiative, Radhika Ghai Aggarwal, Co-Founder & CMO said, “ShopClues is a marketplace for the Indian masses – it is a true reflection of how India likes to shop. Our strength is in introducing innovative retail formats on our platform to delight our customers. Through the Make in India initiative we intend to turn the spotlight on the numerous local manufacturers and small traders within our vibrant community of over 75,000 merchants and provide them a platform to gain pan-India reach, so they can participate actively in the country’s retail revolution.” 

ShopClues’ pioneering initiative – the National Retail Heritage (NRH) – will also be a part of the Make in India gamut. This unique offering brings the best merchandise from India’s iconic markets like the ethnic weaves of Surat, Jaipur jewelry, electronic goods from Nehru Place in Delhi, textiles from Tirupur, Lucknow’sChinkari, and many more.  

Along with the slew of other special festive offers, the ‘Make in India’ catalog will also have heavy discounts of upto 80% ranging across categories such as Electronics, Mobiles, Home & Kitchen, Apparel, Sports, Health & Nutrition etc.

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