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Shubh Jewellers: The value chain Jeweller promoting traditional culture through its designs

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India’s obsession with gold may not surprise you. People around the world have been complaining about the ‘gold drainage’ into India since ancient period. Starting from 1st century AD Roman writer and philosopher – Pliny the Elder to the contemporary economists, many have continuously complained about it. Indian gold market is the largest in the world, with an estimated worth of $80 billion. With such a dynamic scope of gold business and several jewellers in the industry, the expectations ofpurity within competitive price is increasing as the time passes.

Shubh Jewellers, with its 82 outlets in Karnataka has been serving the people of South India with its exclusive designs and features. Being the retail chain of Rajesh Exports – the only company in the world engaged in gold industry from processing to retail, Shubh Jewellers offers customers the Real Rate per Gram feature. In addition to this, the company has a special manufacturing process, which results in 0-gram wastage. Whereas, the other jewellers register wastage of 15-22% on a 30-gram necklace set.  It means that you don’t have to pay extra when you buy products at Shubh.

Shubh Jewellers under the campaign ‘Shubh challenge’ claims that you cannot get a better deal with the combination of design, purity and price offered by them, across the world. Shubh jewellers offers more than 6,000 designs crafted by the renowned industrydesigners. Along with it, Shubh Jewellers also promotes the traditional ancient culture of south India.

The designers at Shubh design all the pieces keeping in mind the auspiciousness of gold and its connection with the south Indian tradition. At Shubh, you can easily find a wide range of jewellery designs based on the traditional south Indian jewellery.

Recently, Rajesh Exports bagged an order worth Rs 942 crore from Germany to supply designer range of jewellery. The order is expected to be delivered by August 2019. Shubh Jewellers is looking forward to expand its footprint to northern India soon.

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