- Plans to open 10 outlets in FY 2016-17
- Focus will be on Delhi, NCR (Saket, Greater Kailash, Gurugram and Noida) & tier II cities such as Chandigarh, Shimla, Mussoorie, Haridwar, Dehradun, Amritsar and Jaipur
- Indian Chefs on panel, specialized in Italian cuisine
- SOI App (Slice of Italy) to be launched soon for user friendly order bookings, safe & secure transactions and quickest deliveries
New Delhi, 10th May 2016: With a motto to deliver high quality and mouth savoring healthy pizzas, Green House & Hestoft Foods Pvt. Ltd., is looking at an aggressive plan to penetrate its Slice of Italy brand in FY 2016-17. The leading brand in authentic Italian food as well as Italian signature cakes, today announced its plans to open 10 outlets in and around Delhi, NCR (Saket, Greater Kailash, Gurugram & Noida) and tier II cities, which includes Chandigarh, Shimla, Mussoorie, Haridwar, Dehradun, Amritsar and Jaipur.
Commenting on the expansion plans, Mr. Tarun Chaudhary, Managing Director, Slice of Italy said, “We will be reinforcing our distinctive niche in the segment with our expansion plans. We are looking at adding 10 more outlets in this fiscal year, taking the total count to 25 outlets. We are also planning to launch an interactive and user friendly App for customers in the near future for order bookings, safe & secure transactions and quickest deliveries. We are happy with the continuous growth and getting excellent response from our customers so far.”
“Our next destinations include regions such as Chandigarh, Shimla, Mussoorie, Haridwar, Dehradun, Amritsar, Jaipur, along with Delhi and NCR (Saket, Greater Kailash, Gurugram & Noida). We believe our commitment to provide quality, excellence in services, an obsession for Pizza, dedicated customer service will make our brand successful in the competitive multinational food service industry,” he added.
The brand has in-house Business Development Team, which guides the franchisees through the design, permitting, bidding and construction process and offers a thorough training and support to its franchisees.
The brand known for its Italian menu carrying 66 varieties of Pizzas (Veg & Non Veg) presently, runs 15 outlets in various formats (large and small) in Asian Games Village, Vasant Vihar, Okhla, Lodhi Road, Prashant Vihar, Janakpuri, Dwarka, Mayur Vihar, Hudson Lane, Dilshad Garden, Gurugram Sec-15, Noida, Indirapuram, Jewar and HCL. Out of these 15 outlets, one is a franchise outlet.