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Spice Retail Ltd to bring Firefox OS to India

–      Partners Global giant Mozilla to introduce Firefox OS on smartphones

 –      Firefox OS powered smartphone from Spice’s stable to hit Indian market by July 2014

New Delhi, June 12, 2014 –India’s leading Mobile Internet company, Spice Retail Limited, is set to revolutionize the Indian mobile phone market by bringing Firefox OS on smartphones in the country. The company has partnered Mozilla and is set to unveil Firefox powered smartphones in July 2014 that will offer superior user experience and will be specifically targeted towards the affordable segment and first time smartphone buyers.

Priced aggressively, the Spice Firefox OS smartphones will be ultra-low cost devices. The latest version of Firefox OS in Spice’s upcoming smartphones will support 100% HTML5 and will be enabled with dual SIM dual standby mode, which is particularly important for emerging markets such as India.

This technological innovation was launched at Mobile World Congress last year. The OS is intuitively designed with everything that users expect on a smartphone. From basic functions like making a call and text messaging, to video and music, photo and video capturing, application download as well as customizing one’s own Internet experience with adaptive application search. The Spice phones will have the Firefox Marketplace with applications such as Pinterest, LINE, Facebook and Twitter.

Commenting on this development Mr. Dilip Modi, Chairman Spice Retail Ltd said “We have been the technology innovators in India’s telecom industry and are pleased to introduce the Firefox OS in India through our smartphones to cater to the country’s masses. This partnership with Mozilla showcases our commitment to providing the best technological innovations first hand to our customers. We have high expectations from this partnership as we continue to constantly push the boundaries, and bring unique and exciting products to our customers. These phones will be aggressively priced to ensure, everyone can enjoy and experience the power of the Spice Firefox OS phone.”

Spice Retail Limited will be focussing on the Firefox OS enabled smartphones to provide a better choice to its growing base of customers.

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