Pepperfry is India’s largest Online Furniture and Home marketplace headquartered in Mumbai. Founded by Ambareesh Murty and Ashish Shah, it was launched in January 2012. In less than 3 years of operations Pepperfry has built a customer base of over a million people.
Pepperfry operates on a “Managed Marketplace” model, which is an ideal platform for small and medium business artisans and merchants, who wish to sell their merchandize to millions of discerning customers. Currently, the website has over a thousand merchant partners,who can showcase their design skills, craftsmanship and service orientation to customers across India and the world. For many merchants, it has become the primary source of their income.
Pepperfry is known for its differentiated product range offering over 75,000+ products across categories like Furniture, Home Décor, Kitchen & Dining, etc. The business model adopted by Pepperfry enables it to control all aspects of customer experience starting from pre-sale merchant listings to post-sale logistics and customer service. Thus, offering a standardized and superior buying experience to customers.
Pepperfry has built a leadership position in the online Home and Furniture segment with its scale and strengths in sourcing products, strong logistics, ably supported by a highly experienced management team.
Pepperfry has built a robust logistics and supply chain to ensure smooth delivery process. The unique and proprietary heavy item shipment network ensures quick and damage-free door step delivery of bulky furniture covering 80%+ of furniture orders placed by customers. It offers free shipping and installation on all items. And has shipped products to more than 1000+ towns in the country through reliable logistic partners and Pepperfry last mile delivery infrastructure.
Pepperfry has a large portfolio of around 70+ furniture brands with leading names like Mudra, Nilkamal, Spacewood, @Home, Durian, Furniture Kraft and Evok retailing on the website. It offers a plethora of unique features and services like Xpress Yourself- Design your own furniture, Carpenter on a call, etc. to provide for superior online furniture and home shopping experience.
Pepperfry was the recipient of the ‘2012 Red Herring Asia Top 100’ and was recently awarded the Home and Lifestyle eRetailer of the Year and Debutant eRetailer of the Year at the annual Indian eRetail Awards 2013.
Pepperfry’s mantra is to be the one-stop-shop for customers seeking to spice up their homes.