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Steelbird Tyres sponsors fifth edition of DGR in Dehradun

Distinguished Gentleman’s Ride (DGR) is organized to raise funds for prostate cancer and men’s health

 September 30, 2019: Steelbird Tyres sponsored the fifth edition of ‘The Distinguished Gentleman’s Ride (DGR) 2019’ which saw the participation of  around 150 riders including males and females both. The ride was kicked off from Four Points Sherton via Maldevta , and covered a stretch of 20 km to reach the finishing point at  to Rajiv Gandhi international Stadium, Dehradun. The ride was a fund raising charity event for Cancer Awareness such as Prostate Cancer.

Men and women riders were dressed in their best, riding classic bikes for a noble cause. DGR takes place in around 500 cities around the globe bringing together over 50,000 bikers from 90 countries for the cause of men’s health. The aim this year is to raise awareness    for prostate cancer research and men’s health. “It is great that Delhi hosts such a glamorous motoring event where it not only raise awareness for health but also get to see some amazing vintage beauties roll on the streets. We are proud to be associated with them as our focus is also on safety and health of the citizens,” said Manav Kapur, Executive Director, Steelbird International. This year riders joined from nearby cities like Chandigarh, Agra, Rohtak, Ambala and Meerut. The ride this year is being organized worldwide for prostate cancer research and men’s mental health supporting the Movember foundation, which is the world’s largest men’s health organisation.

The company that keeps an eye on the latest trends and demands in the market, recently launched Steelbird Tyres introduced a round-the-clock pan-India roadside service to fix flat tyres. “Flat tyre service was a radical new service intervention launched by us and has shown great results since it was launched. Stemming from the consumer insight that 2-wheeler riders, ladies in particular face tremendous anxiety when suddenly confronted with a flat tyre problem. Other than wasting time looking for nearby help which often doesn’t work out, the matter also involves personal safety,” said Kapur.

The company is continuously increasing its market penetration and has received an encouraging response from north India, including UP, MP, Punjab, Haryana, and Delhi-NCR. Steelbird Tyres recently launched its new-range of tyres — Revolve, Orbit, Infinity, Ranger, Ferro and Voyager — in Kerala.

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