Recently bagged success with Fast & Furious 7 “Strontium Nitro Challenge” Campaign
India, June 8, 2015: Strontium Technology Pte Ltd, a leading digital storage manufacturing company with headquarters in Singapore has announced its collaboration with Universal Pictures as “Memory Partner” to promote its highly anticipated movie Jurassic World in India.
The American science fiction adventure film is set to be released in India on June 11, 2015.
Cheering for the excitement of the much awaited sequel to Jurassic World, Strontium has introduced a photography contest online that will open doors for the photography buffs to share their “spectacular” moment photographs that has a “WOW” factor and win spectacular Jurassic World movie tickets and exclusive merchandise. The contest is live in the Strontium website as well as dedicated Facebook page from 18 May, 2015 till June 30, 2015.
Commenting on the partnership with Universal Pictures, Vivian Singh, President & CEO, Strontium Technology Pte Ltd. said, “We are happy to be associated with Universal Pictures and roll out the multi-region integrated campaign which addresses a highly relevant audience through this engaging and innovative contest. The association will further amplify the reach of Strontium in providing the best in memory segment to a wider range of consumers.”
Strontium through its high speed and performance memory solutions gives a flawless and user-friendly experience to its consumers. “This is something all movie lovers would like to experience when they are watching a movie by capturing the moments without any disruption and our association with Jurassic World would definitely transmit this message, more effectively,” added Mr. Singh.
Strontium in recent past has successfully concluded the Fast & Furious 7 campaign exclusively across India which saw more than 3,000 active participation. The winners of the contest won 100 Fast& Furious 7 movie tickets and 100 exclusive movie merchandise across the country. The success of the campaign boosted us to come-up with more innovative contest and run a long term association with Universal Pictures.
Outside The Box Entertainment, the company instrumental in bringing together the brands, feels that it’s imperative to match the attributes of both the film and the brands to get the most from the tie-up. “Strontium’s legacy in the storage business is synonymous with The Jurassic series’ strength as a franchise. Additionally, Strontium’s brand promise of ‘fast, cutting edge and reliable’ fit in perfectly with all things Fast and Furious stands for. Both these associations not only helped establish Strontium’s attributes in the domain, but also strengthens its position as a leading player in the segment – the end motto of every association we do,” said Nikhil Khatri, Founder & CEO, Outside the Box Entertainment.