10 Lucky styletag-shoppers bagged a chance to meet the star cast – Diana Penty and Ali Fazal
New Delhi, August 23, 2016: - Capitalizing on the ubiquity of Bollywood, Styletag.com allies with Eros International, co-branding with its latest release ‘Happy Bhag Jayegi’, co-produced by Eros International. Further augmenting its Sales Proposition, the online curated fashion and lifestyle destination, astutely resorted to Bollywood, ensuring maximum reach across the length and breadth of the country. Talk
Elaborating on such alliances, Sanjay Shroff Founder & Managing Director, Styletag.com said, “With firm fingers on the pulse of the market, our idea is to explore the massive opportunity offered by the mainstream Bollywood movies. Treading on these line-of-thoughts, this association was a well-thought strategic marketing tactic. Understanding the effectiveness of such associations, film producers and brand managers today, are further exploring ways to formalize product placement strategy in Bollywood productions.”
As a part of this association, Eros provided Styletag.com with sound bites by Diana Penty; License promotional material from the film Happy Bhag Jayegi, including scene snippets, to create co-branded promos, marketing the brand’s product line. Eros was also seen playing such promos on all Eros Now platforms, including its websites and apps. While Styletag.com launched a special category of “Happy Bhag Jayegi” collection, Eros was seen promoting and marketing the brand in the opening credits of the film, along with other associate brands. This association not only gave 2 million video views in just one day, but also tripled the website traffic for Styletag.com with the help of this co-branded promotion.
Keeping consumers at the center of the association, both the parties also organized a meet and greet session with some of the star casts of the film like Diana Penty and Ali Fazal. 10 lucky shoppers from Styetag.com also got a chance to chit-chat with the coveted stars from the tinsel town.