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Sunfeast Farmlite in association with the Spirit of Pinkathon encourages

more than ten thousand women to achieve a healthier lifestyle

~The run saw women from all segments of the society come together to take a positive step towards their health goals ~

Mumbai, 9thJanuary 2019:The advent of the New Year brings with itself innumerable resolutions every year. This year began with inspirations from women across the country as they encouraged each other to adopt a healthy lifestyle through their fitness regime to accomplish an achievement to remember.A large community of women from different walks of life came together to celebrate the spirit of health and wellbeing through the Spirit of Pinkathon in association with Sunfeast Farmlite. Fighting against the odds stacked against them, the women took the baton of their health in control by making right lifestyle choices. 30 participants between the age group of 30 to 70 undertook the distance of 180 km across 3 days. Sunfeast Farmlite believes that the first step for a better living is to take control of one’s lifestyle and make healthier choices. Sunfeast Farmlite and the Spirit of Pinkathon builtthis platform for encouraging women totake up health challenges and lead anhealthier lifestyle.

The marathon saw passionate women overcoming their social and health challenges while making the right choice of adopting a healthier lifestyle. Every participant worked towards their fitness across the year to take up the challenge and run the 180 kmultra-marathon. Daksha Kanavia, a 68 year old retired bank manager, dance enthusiast; and a Guinness World Record holder in 1-minute planking and backward walkingis one such brave heart who participated in the Spirit of Pinkathon. Encouraged by her daughter, she participated in her first marathon at the age of 62 and never took a step back ever since. She remains ageless and has inspired many peopleto lead an active lifestyle.Joyce Gomes, a mother of 2 and a trainer for the Pinkathon Silvassa group is yetanother inspiring achiever who participated in the Spirit of Pinkathon. She has beena role model for thousands of women in the town of Silvassa and has motived them to leap beyond their limits. Joyce ran a distance of 150 km from Silvassa to Mumbai. Her efforts translated intosuccess when she received an honorary Believe Hero award.

Commenting on the association, Mr Paritosh Wali, Chief Operating Officer, Biscuits & Confections Cluster, Foods   Division, ITC Limited, “Through this collaboration, the brand aims to promote the need for a healthier lifestyle and empower women to reach for the stars. Lifestyle concerns and its consequential effectsprevailwidely.It is essential for everyone in the country to adopt a healthier lifestyle to tackle the rising health challenges. As healthy snacking partners of Pinkathon and proud sponsors of Spirit of Pinkathon, we would like to inspire women to adopt healthier choices and be the torch bearers of a healthier lifestyle.”

Indian supermodel, actor & fitness promoter, Milind Soman talks about his health mantra,“Mother takes care of her child, her family and givers her 100 per cent to them. It is thus essential for her to make the right choice and take good care of herself too. A positive mindset is an essential aspect while making the right choices for oneself and the family. This ability to make the right choice is very important; however there is always a gap between intent and action. We need to make an effort to bridge that gap for a healthier family and future.”

Marathon participant,Daksha Kanavia, 68 year old retired bank manageralso states that “Age is your mind game. If you have faith in yourself, you can achieve anything. Everyone should run for their fitness and if I can participate and enjoy the run, everyone can. Running isone of the best forms of exercise.I would like to thank the Spirit of Pinkathon and Sunfeast Farmlite to believe in my ability and encourage me to run for the marathon.”

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Being the healthy snacking partner, Sunfeast Farmlite encouraged every individual to lead a healthier life and make smarter snacking choices. The Spirit of Pinkathon marathon from Pune to Mumbai was establishedwith an aim to spread the message of health and fitness among women and create awareness about women’s wellness.


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