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Swipe launches premium smartphone ELITE to compete with Xiaomi and Lenovo in India

ELITE is a direct competitor of Xiaomi’s Redmi Note, Lenovo A7000 & InFocus M330. Available soon as a Flipkart Exclusive, ELITE is a fully-loaded smartphone for just Rs 5,999  

Image - Elite

image002New Delhi, August 13, 2015: Competing with the likes of Xiaomi, Lenovo and InFocus, ELITE, a sub-brand of homegrown tablets and phablets maker Swipe, is all-set to launch its first smartphone exclusively on Flipkart from 19thAugust 2015. ELITE is competitively priced at Rs 5,999 and existing Swipe customers can register themselves on to avail latest updates. Interestingly, Swipe is coming up with Android-based OS “Freedom OS”, which will be launched with ELITE.

About 65% of Swipe customers are in the age group of 18-30 years and it is proved that the Indian customer values quality above everything else. After putting a year-and-a-half on research & development, Swipe comes out with a truly innovative offering in ELITE, which is designed especially for tech-savvy, aspirational online customers.

On ELITE’s launch, Mr. Shripal Gandhi, Founder & CEO of Swipe Technologies said: “We are thrilled to announce our newest ONLINE ONLY offering ELITE that far surpasses all competition in terms of build, design, functionality, specifications and price. We have got an overwhelming response from the online space and now it’s time to launch ELITE exclusively on Flipkart. We look forward to push sales in both the budget as well as premium segment and intend to disrupt the market with similar innovations in the future!”

Amitesh Jha, VP – Retail, Flipkart said:  “We are happy to launch Swipe’s latest – ELITE as a Flipkart exclusive. Offering a new smartphone packed with compelling features, powerful processor & enhanced user experience, we are confident that this product will cater to the growing demand for new-age smartphones amongst our young customers.”

Powered by a powerful 1.2GHz True QuadCore Processor and 2GB RAM, ELITE gives the user the ability to multitask and ensures a hassle-free performance. ELITE comes with a 16GB on-board memory, which is expandable up to 32 GB through an SD Card. It sports 5” High Definition IPS Display (720*1280) with Vi-Di Technology and comes with the most ergonomic curve design. With 2.5D Curve Glass Touch Screen, enhanced with the higher LCD ratio, the user can have the best viewing experience. On the camera front, the user can take great shots with its 13 MP rear camera and its 8MP front camera is specially designed keeping in mind the aspirations of the Selfie-enthusiasts.  It is also supported by a “Super Charge” technology powered by 2,500 mAh battery keeping the phone extremely slim.

Elaborating on ELITE, Mr.Gandhi added, “The latest smartphone buyer insights reveal that consumers prefer to customize their phones not only in terms of accessories, but also in terms of the User Interface (UI). Due to the limited UI customization available in the stock Android, Swipe has decided to design a product that allows users to hold a highly-customized UI.ELITE has innovative UI features like DIY (Do-it-Yourself) themes, localized Swipe Search Engine, customizable home screen gestures, an extensive Swipe gallery with numerous theme options, live wallpapers & fonts and a Swipe Box offering upto 100GB Cloud Storage Space. Our constant endeavor is to keep raising the benchmark for technological innovations that directly address the ever evolving consumer needs”

ELITE comes with the latest OS, Android Lollipop, 5.0, for better experience. Other features such as the Dual-SIM Support, GPS, and Proximity Sensor give the users of ELITE the power to do more with their smartphones. ELITE also offer seamless connectivity as it is compatible with 3G, 2G, Wi-Fi, Bluetooth 4.0, HSPA + EDGE and the OTG support.

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