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Swipe to launch an ‘online-only’ brand “Elite”

Swipe reveals a new brand called Elite, which will include ‘premium’ smartphones sold exclusively online

Elite teaser imageIndia, July 30, 2015: Elite will be an online-only brand under the umbrella brand of Swipe, which plans to bring more premium smartphones to the online customer. The company has revealed plans to launch the first smartphone of the Elite series in the month of August.

After investing a year-and-a-half on research, Swipe is now launching a truly innovative offering that is designed especially for tech-savvy online customers and the aspiring youth. More than 50% of the Indian population is in youth and majority of them have high aspirations of owning a premium lifestyle gadget like a smartphone packed with a multitude of features.

In a marked departure from its traditional sales channels, the new device from Swipe will be sold as an ‘online-only’ property and will be launched exclusively on a leading e-commerce portal soon.

A recent research on the behavior of smartphone buyers from Counterpoint Research’s Market Monitor service has revealed that close to one-fourth (22%) of the total smartphone sold in India were sold online in 2Q15. Mr. Shripal Gandhi, Founder & CEO of Swipe Technologies said “There is a growing demand for our products online and the traction has increased by almost 200% during the last year. With changing purchasing patterns of the smartphone users, Swipe’s upcoming offering through this new brand Elite will be available for sale only on e-commerce websites. The idea is to introduce a premium and superior smartphone that caters to extremely aspirational and tech savvy high-end youth segment.” Swipe is planning to launch phones under the Elite brand every two months after the first launch and it plans to spend a whopping INR 2 million on marketing and promotional activities.

The company has always attracted its users with amazing price points. The smartphones in the Elite series will be priced in the INR 5,000–INR 15,000 range. With this backdrop, it would be interesting to see the actual price of the device that promises a next level of user experience in smartphones.

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