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Synapse Goa bags two Golds at the International League of American Communication Professionals (LACP) Business Communication Awards 2018

The business communications agency was recognized for the design of Zee Entertainment’s 25th Annual Report at LACP’s 2018 Spotlight Awards

Panaji, Tuesday, 13th November 2018:

Synapse, a leading business communications agency in India, recently bagged two gold awards at the League of American Communications Professionals’ (LACP) 2018 Spotlight Awards held in Naples, Florida, USA. The LACP is an international association that identifies and discusses best-in-class practices within the communications industry while also recognizing those who demonstrate exemplary communications capabilities.

LACP’s 2018 Spotlight Awards seeks to identify organizations across the world that have helped create compelling communication collateral for clients. Zee Entertainment’s 25th Annual Report, developed by Synapse, has been ranked 35th in world under the online report category, and 64th in the world under the print report category. This year LACP drew an unprecedented number of business communication entries from across the world, across industries and organizational sizes.

Synapse believes in creating needle moving work that impacts businesses through a storytelling approach that covers multiple facets of business communication. To this end, it has spun off an independent communication service focused exclusively on investor relations – www.designmyreport.com.

Commenting on the win, Swapnil D Puranik, Business Head, Synapse said, “We have, over the past 18 years focused on impacting our clients’ business through storytelling in all formats of business communication – investor relations, employee engagement, B2B communication, and so on. And now, being recognized at a global platform such as LACP acts as a great motivator for our entire team. We were lucky to have a client with a forward-looking approach.”

Mr. Bijal Shah, Head – Corporate Strategy and Investor Relations, Zee Entertainment Enterprises Ltd. (ZEEL) said, “As India’s leading entertainment content company celebrating 25 years of entertaining audiences around the world, we wanted this annual report to be special. It was a pleasure working with Synapse to drive creative synergies and deliver a truly extraordinary Annual Report in line with our brand philosophy. It not only highlights our achievements, but brings alive our story in an engaging manner.”

The other global winners of LACP include Daimler AG, Hyundai, Lotte Chemical, SK Telecom, UPS, and Walmart, amongst others. Powerful business communication has become an integral aspect of any global brand’s communication performance. Since its inception, Synapse has introduced aspects of storytelling to develop impact-driven, memorable and engaging business communication for its blue-chip client portfolio.

 

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