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Take a chance on yourself, take THE STEP UP

4 weeks, 9 Individuals, 3 Passionate Mentors – One Career-Defining Finale

The Step Up by Johnnie Walker calls aspiring individuals to showcase their talent at a grand finale event through India’s first Digital Mentorship Program

Three of the country’s most inspiring young achievers become mentors– Nikhil Chib, Nikhil Thampi and MIDIval Punditz 

The Step Up By Johnnie Walker_Campaign

Mumbai 20th February 2015: Johnnie Walker invites you to experience ‘The Step Up’, a unique mentorship program that inspires participation across the fields of foodfashion & music. This  program  culminates into a grand finale where the aspirants will showcase their talent and win the best performer title.

Beginning with a four-week challenge, The Step Up will culminate into a Johnnie Walker Red Label inspired evening/grand finale where nine talented participants will showcase their talent in the presence of their mentors and viewers around the country! As the mentees battle it out for the top spot week after week, the finale event will prove to be the true testing ground where only the best three will take the step up.

Culinary wizard Nikhil Chib, avant-garde designer Nikhil Thampi and the pioneering musician duo Midival Punditz will be the three mentors who will test and hone the raw talent of participants through a series of interesting tasks, a journey which will also be captured in a five – part webisode.

While three top performers will have the opportunity to present their very own collection in front of a LIVE audience, inspired by the bold and vibrant cues of Johnnie Walker Red Label, there’s more in store for the ultimate mentee! One best performer from fashion and food each, stands a chance to win a six month apprenticeship with Nikhil Thampi and Nikhil Chib, respectively. For the best performer in music, an exclusive opportunity to embark on a four-city tour with MiDival Punditz awaits.

Introducing the unique platform, Mr. Bhavesh Somaya, Marketing and Innovation Director – Diageo India said “The Step Up is a reflection of the Johnnie Walker ‘Keep Walking’ philosophy that encourages individuals to take the next big step and move forward in life. We are excited to be the enablers of this unique program for young talent in the field of fashion, food and music. We are sure they will value this opportunity to be mentored by experts, who have already stepped up and crossed the threshold to stardom.”

HOW TO PARTICIPATE

  • Step 1 – SUBMITTING YOUR ENTRY

Log onto https://www.thestepup.in/ to register and submit your entries in the fields of food, fashion or music. The last date for entries is25th February, 2015.

  • Step 2 –   SHORTLISING THE ENTRY

Five participants will be shortlisted from each field. These participants have to face the challenges the mentors will throw at them. The best three from each field will be selected as the final mentees

  • Step 3 – MENTORSHIP

These three mentees will get a chance to learn, experience and improve their skills through challenging tasks in the four week mentorship program

  • Step 4 – FINALE

In the grand finale, all nine mentees from the three categories will get a chance to showcase their work in front of a live audience.  The top mentee in each category, the one who performs consistently through the duration of the mentorship program will be announced as the final winner of the series.

  • Step 5– THE JOURNEY CONTINUES 

The three winners of the mentorship program will go on to spend time with their mentors, sharpening their skills on the-job. The winners in the categories of food and fashion will spend 6 months with their mentors, while the winner in the music category will get to perform with Midival Punditz on a 4 city tour.

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