~ The categories include web communication for the ‘Act for Mahseer’ initiative and Multimedia CD ROM based presentation for Club Enerji~
New Delhi, 23rd January 2019: Tata Power, India’s largest integrated power company, was bestowed with two awards at the 58th Association of Business Communication (ABCI) annual awards. Tata Power received the awards for its excellence in Web Communication (Category 9) and Multimedia CD ROM based presentation (Category 26). The win emphasized Tata Power’s excellence in business communications and upholds its performance on successfully communicating with its stakeholders and customers through various modes of communication.
‘Act for Mahseer’ an Online Campaign received silver award under the Web Communication category. The Company started its mission to save Mahseer, an endangered freshwater fish that is responsible for ecological balance, in 1975. Through various campaigns like Each One Reach One, Mahseer Pledge Mailers, and Mahseer Tales, this initiative has drawn the attention of thousands all over the world. The ‘Act for Mahseer’ Online Campaigns saw an engagement rate of 1.8% and over 5,800 social media impressions.
The second award was bronze in the Multimedia CD ROM-based presentation category for its active citizenship module. Club Enerji,is an energy and resource conservation club that focuses on bringing about a first-hand realization of the energy crisis and scarcity of natural resources in the country. Through the company’s communication strategies, this initiative has reached more than 3.5 million people, parents, students, and teachers. The Club Enerji module, which is uploaded on the Tata Power website, gets more than 9000 views each month. In addition to this, the module has been showcased across 250 schools in Mumbai, Delhi, Pune, Kolkata, Ahmedabad, and Bangalore.
ABCI promotes business communications and public relations professions in three core areas, namely advancing the profession, strengthening the society, and establishing global leadership.
Mr. Praveer Sinha, CEO and MD, Tata Power, said, “We are honored to be recognized for our efforts of creating awareness towards two causes that are very important to us. The ‘Act for Mahseer’ is our flagship biodiversity campaign, and for over four decades. Energy conservation is another key focus area. Through Club Enerji, we train young minds for effective utilisation of resources, thus saving energy and the environment. We thank the jury members for recognizing the hard work put in across various domains by the Tata Power team members”.
Last year, Tata Power had won three awards for its excellence in environmental communications, multimedia CD-ROM based presentations and the overall corporate website.