~Acquires TechSamvad – A Digital Media Platform ~
New Delhi, October 2018: The Brand Cocktail (TBC) announced the acquisition of Lucknow headquartered, TechSamvad. It showcased at Global Mobile Conference 2018 – India’s Biggest Platform for Mobile Industry on 12 October 2018 at Noida, Uttar Pradesh was the most sought-after experts and stalwarts spoke about their experiences. The Biggest Mobile Summit so far with a holistic coverage of various domains and fields related to App businesses, by bringing together the best line-up of speakers and companies.
It also announced Content Research Labs on 12 October 2018 with the single-minded aim of Creating Next Generation of Content and Media Businesses from India, which can scale globally. As 88% of Indian Internet Users have been found to be responding to vernacular content over English, and nine out of 10 new internet users using local languages, Vernacular Content Industry is set to see a bigger leap.
TBC Consulting is committed to creating disruption and innovative products in Content. With this thought at mind, we have acquired TechSamvad, a promising tech and startup news platform, in vernacular and regional languages. Towards the same direction, we have also launched Content Research Labs, to constantly partner with ecosystem players, media and production houses to create and foster the next generation of content products from India. We will be supporting and accelerating startups working on content products and creating value-adding partnerships and provide the whole new experience of services for our clients” – Pawas Jain, Managing Partner of TBC Consulting
“Vernacular is the next big thing in Digital content and we are working towards products which are actually wanted by the audience. TechSamvad is working on providing Tech & Startup News for the masses in their own language. With the support of TBC Consulting, we would be able to scale globally, add more regional languages and create an entire regional reporting ecosystem” – Ashutosh Kumar Singh, Chief Editor of TechSamvad
Distinguished speakers from eminent companies such as Sunita GR, Head of Marketing – Facebook, Yatra.com, Zomato, Indigo Airlines, UClean, SAIF Partners etc. marked their presence. Taavi Kotka, an Entrepreneur and Former CIO of the Estonian Government gave Keynote Speech on The Future of Mobile Tech.