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THE FIRST KIDS FASHION SHOW AT LAKMÉ FASHION WEEK

Lakme Fashion Week_Hamleys_Kids Auditions_Mumbai_13.07 (4)

Six Mumbai kids get a chance to walk the ramp at Lakmé Fashion Week

  Mumbai, 13th July 2014:  Barbie and Hot Wheels in association with Hamleys is hosting the first of its kind fashion show at Lakmé Fashion Week Winter/Festive 2014, where 20 kids aged between 6-12 years from across India will get a chance to walk the LFW ramp in August 2014 in Mumbai.

To be a part of the final Mumbai audition for the LFW selection, children have undergone the Hamleys Ramp Camp workshops which helped them from confidence building exercises to posing on the ramp. The final city audition round was conducted at the Hamleys store in High Street Phoenix and the judges evaluated the young participants on the basis of their confidence, enthusiasm, poise and overall personality. Six lucky kids from Mumbai will be a part of the fashion week.

At Lakmé Fashion Week these mini fashionistas from Mumbai will walk the ramp in the mesmerizing latest collection from Barbie for little girls signifying the brand message ‘with Barbie Anything is Possible’ and the young boys will have a thrilling experience with Hot Wheels collection as they will be styled in edgy designs that will embody the brand attributes of speed, performance and power.

“Hamleys has always aimed at providing a magical experience for all its customers and we are pleased to give the kids from Mumbai a platform to showcase their talent and be a part of this prestigious fashion event. We are getting amazing response from both children and their parents and are happy to be able to reiterate the promise of being world’s finest toy stop” Says Karandeep Singh, Business Head for Hamleys India.

“Barbie has always been considered as the ultimate fashion icon, while Hot Wheels has remained a favorite among boys for thrilling vehicle experiences.  This year, through our association with Lakmé Fashion Week we want give young girls and boys, an opportunity to experience the world of Barbie and Hot Wheels through our exquisite apparel range. We are extremely pleased to reach out to Barbie and Hot Wheels fans in Mumbai and are looking forward to see talented kids dazzle on the ramp on fashion’s most prestigious platform in India.” Says Rahul Bhowmik, Marketing Director, Mattel India

On the association, Saket Dhankar, Head-Fashion, IMG Reliance, said, “Lakmé Fashion Week is known for being an innovative platform that constantly presents distinctive initiatives. This season too brings in new and heightened experiences, one of which is a unique show by kids which is being co-presented with Hamley’s. This special show truly promises to add excitement and a new dimension to the entire LFW experience.”

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