RHI launched a social media campaign titled “Don’t Listen to your Heart” to sensitize masses about healthy living
New Delhi, 26th September 2019: As the world gears up to celebrate ‘World Heart Day’, Religare Health Insurance, one of India’s leading health insurers, launched a social media campaign titled “Don’t Listen to your Heart”. The campaign is aimed to sensitize people about living a healthy life and is designed to counter the common belief that ‘one should always do what their heart says’.
Talking about the campaign at length, Paritosh Kataria, Head – Marketing, Religare Health Insurance said, “A challenge one faces almost every day is to choose between what our mind finds to be logically correct or what our heart craves for. Our campaign focuses on some real life situations that put us in such dilemmas. The tone of communication is simple and attempts to create a conversation with the audience. The endeavour is to help people overcome the desire to listen to their heart and thus give up on what seemingly are short-term indulgences, and instead choose long-term benefits that shall continue to bear fruit.”
The company will also be sharing various tips and lifestyle hacks which people can adopt to ensure good heart health. The campaign will be live till October 02nd, 2019 and the company will be engaging with multiple influencers to sensitize people about ensuring good heart health.