Reliance Jio has taken over the Indian Telecom Industry by storm and has become a force to be reckoned with.The ongoing juggernaut of the newest entrant has begun a revolution in thetelecom segment dominated by Bharti Airtel. According to a CLSA report, the MukeshAmbani-led Reliance Jiohas led to major revenue dips for Indian telecom networks for the first time since 2009.
A slew of amazing benefits including unlimited free calls and unlimited high-speed data usage has put Jio on top of other networks. While Reliance Jio enrolled over 150 million customers during its testing phase, it managed to retain over 50% of those users after the official launchon April 15, 2017. The heavily discounted pricing of Jio plans coupled with good network coverage and data speeds hasgiven the network a competitive edge over other telecom operators.
Reliance Jio recommends existing and new users to upgrade to Prime Membership to avail all benefits of the latest and upcoming Jio discounted plans. Reliance Jio Prime Membership costs Rs 99 per year and is a mandatory requirement to enjoy most benefits. Users canrecharge online for the instant upgrade. Cashback sites like CashKaro offer additional cashback on recharge of Jio Prime Subscription plans.
Here’s why this year will be the year of Reliance Jio.
1.Free Voice Calls and SMS Messages
All customers of Reliance Jio will enjoy free voice calls and SMS messages for life. In resonation with MukeshAmbani’s statement during the launch of Jio services, voice calls will not cost anything for Jio customers. There is no limit on the number of calls users can make. However, the number of free SMS messages is limited to 100 messages per day. Jio subscribers will only pay for 4G data services.
- Heavily Discounted Data Plans
While Jio will not offer unlimited data plans as it did during the initial launch phase, the operator will continue to give big discounts on data packs. The ‘Summer Surprise’ offer was a hint that Reliance Jio, even after its official launch will still be the cheapest network offering maximum benefits. While the Telecom Regulatory Authority of India (TRAI) has ordered a rollback on the Summer Surprise offer, Reliance Jio ‘DhanDhanaDhan’ offer and other offers give similar benefits to Jio Prime subscribers.
- LTE Network
Reliance Jio offers only LTE network. This means that users who are browsing on 4G speeds will not experience drop downs to 2G or 3G speeds, a usual happening across all mobile operators. The LTE network guarantees Jio users seamless 4G speeds at all times.
- Voice over Long-Term Evolution (VoLTE)
VoLTE is the revolutionary standard that has been brought into the market by Reliance Jio. No longer will calls be erratic or call drops be commonplace. The VoLTE network ensures better call quality by breaking down voice into digital packets. These packets are transmitted over the LTE network and reconstructed as voice calls at the receiver’s end. VoLTE works only on the 4G band and hence 2G and 3G phones will not support Jio voice calls.
- Free Nationwide Roaming
Reliance offers free nationwide roaming on Jio services and plans. This is the biggest advantage of Reliance Jio over its competitors. The free roaming all over India makes Jio the best network for frequent travelers and commuters. The fact that users will have to pay only fordata charges makes Jio the cheapest network.
The Reliance Jio saga has rattled the Indian telecom industry as operators scramble to acquire and retain users by offering discounts and freebies. The Vodafone-Idea merger and Airtel ramping up operations highlight the real threat that Jio poses to telecom operators. As the race towards market share capture and consolidation heat up, Reliance Jio is pulling out all stops to become the industry leader.