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TikTok Marketing: 6 Best Practices To Boost Your Business With Audience Engagement

TikTok is a new player on social media platforms that gained incredible growth all over the world. Since TikTok is a video-sharing platform, it attains fast growth with 852 million active users monthly. Even an ordinary person can go viral on TikTok with their unique talent. As everyone knows, TikTok is famous for watching lip-syncing and funny videos. But as days move on, due to people’s engagement, it has transformed as the best medium for businesses to grow their brand with a powerful marketing strategy.

After the changes, you can see plenty of brands showing their presence on TikTok to grab the attention of their target audiences. The main goal for all the business people is to achieve higher engagement from their audiences and drive traffic to their website. If your target audiences are young, i.e., between 18 to 29 age, without any second thought, implement your marketing plan on TikTok to gain business growth. 

Basics Of TikTok

Videos are the heart of TikTok, where you can create short snappy videos for less than one minute to make your online presence. Though you plan to use influencers for your business’ popularity, you can have your own account to share the business updates and gather potential audiences. 

TikTok is an energetic platform with more than 20.33 million daily users that is easy for you to build engagement. In the below article, know the ways to engage audiences through TikTok marketing.

1. Include Relevant Hashtags

Like other social media platforms like Facebook, Instagram, and Twitter, TikTok users also show importance on hashtags to find new content with specific subjects and improve their content visibility. When you click on the discover tab at the bottom of your screen, you will see a list of videos according to the trending hashtags. You can select the required hashtag from those lists by typing relevant keywords. 

The benefits of using hashtags on TikTok for your brand content are, 

  • Easily identify your competitors
  • Get large follower base
  • Amplify the reach for your content among different audiences

The important point is to choose the relevant hashtag with less popularity to improve your video visibility within a short period. It is better to have your video among the less popular category to engage with your content by new audiences easily. TikTok allows you to use 21 hashtags in a single content but stuffing five to nine hashtags will be sufficient and attractive to view your content.

2. Know The Current TikTok Trends

TikTok is a place where you can see only trending videos and a soundtrack to entertain the users. Always keep an eye on trending topics to make your content engaging because the trends will frequently be varying on TikTok. Gain the knowledge and ideas from the popular videos to implement them on your content idea to grow your business. The specialty of TikTok is, you can see the trending videos on the “For You” page, which is like a news feed page. 

When you scroll down the FYP, you will see tons of videos streaming on the page. If you find the exact video or soundtrack twice or thrice by different users, it is the trending one. Another exciting thing is that if you like the video or do some actions on popular video, the TikTok algorithm displays you a list of trending videos on your FYP, and you can choose from that to make your content engaging and improve the audience engagement towards your business.

3. Incorporate Influencers In Your Campaign

TikTok gives space for all types of people to grow themselves personally and professionally. Likewise, there are people on TikTok with large loyal followings in their accounts known as influencers. Usually, influencers build a high reputation among their followers by sharing quality content. Since they publish engaging and real content on their page, audiences automatically trust them in their activities. 

Businesses and brands take advantage of influencers and search for them to collaborate with their brand to reach higher. Find the influencers who have your target audiences and tie up with them to receive TikTok views for your content. Select micro-influencers for your business that will be suitable for your budget, and they usually maintain an engaging relationship with their audiences. There are many chances to get their audiences as yours if the content is interesting and original.

4. Respond To The Comments Regularly

The main way to bring engagement to your business or brand is by maintaining a good connection with your audiences. Likes, comments, and shares are an excellent way to build engagement among your followers. Prepare content in a way that intends your audiences to give back responses through comments. Extend the conversation with your audiences and make an exciting conversation with your potential customers to bring trust among your followers.

The TikTok algorithm ranks your content on the “For You” page based on the number of comments and likes you receive for the specific post. So, make sure that you give a reply to each of your audience’s comments. Take a look at the comments of other popular videos and give thoughtful comments like them to create engagement.

5.  Promote Your Videos With Clear Description

TikTok displays plenty of videos on the “For You” page of each user. So, the people will give importance only if your content is interesting. Since TikTok allows you to post videos for just one minute, share a video that should appeal to the user’s eyes. Also, include a clear description at the bottom of your video as captions. Make a description as the teaser of your video with engaging content to grab your follower’s attention and reach your business among a wide range of people.

Great captions are responsible for your audience’s attraction on your TikTok account and may drive them to your website. It means that your description will be essential for the SEO purpose of your business. If you have already posted engaging videos on YouTube, Facebook, and Instagram, use the same videos on TikTok by editing the whole content for a period of one minute to bring a reach to your business.

6. Maintain Consistency In Posting Content

TikTok rewards your account if you have frequent and consistent content on your page. More content on your TikTok account will gradually increase your follower count along with your engagement rate. Your regular posts will make it easier for new audiences to know about you and convert them to your loyal followers easily with less effort. Posting frequently doesn’t mean that you can give any content. The content on each post must be relevant to your business and should provide a way to achieve your goal.

Identify the online presence of your followers and your target audiences from the in-built analytics tool of TikTok. Post the content at that specific time to earn more views for your content and engage a large user base. The average right time after all analysis to post your content in between,

  • 6 AM to 10 PM
  • 7 PM to 11 PM (daily).

Final Thought

TikTok comes up with various features and techniques to promote your business globally with a large user base. Gain popularity for your product with your creative skill and unique content. Ask suggestions from your audiences for your business improvement to increase the engagement rate on TikTok. Drive traffic to your website by providing links on your bio and giving the best impression on your profile to increase followers’ count.

Author Bio: 

Anne Joseph is a passionate social media writer and working at Bouxtie. She has strong strategy skills in developing and managing social media campaigns. She loves to make new connections and enjoy the opportunity to work with social media influencers. Start following her on

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