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Top honour for PassPass content integration at the DAC’s Excellence in Advertising Awards

Felicitated for outstanding usage of media during Pakistani PM Nawaz Sharif’s India visit

New Delhi, April 16,​2015: PassPass innovative content integration has won the advertising agency Adsyndicate Services Pvt. Ltd.  the prestigious DAC Award 2015 – Excellence in Advertising, for Outstanding Usage of Media, at an annual event organised by the Delhi Advertising Club. Pass Pass is India’s favourite branded mouth freshener from the confectionary basket of the DS Group.

In what was a unique and extremely relevant positioning for the brand, the Pass Pass brand slug was inserted on the front page of Hindustan Times, capturing a handshaking image of Indian PM Mr. Narendra Modi & Pakistan PM Mr. Nawaz Sharif. The visit of Mr. Sharif, during PM Narendra Modi’s swearing-in, was a historical moment for both countries. The brand captured the milestone event with the innovative use of the Pass Pass slug, “Raho Hamesha Pass Pass”, making it a true Pass Pass moment. 

S​peaking on the award, Mr. CK Sharma, Business Head- Mouth Freshener said, “We are delighted that PassPass innovative content has been felicitated . Our brand proposition revolves around togetherness and harmony and this is exactly what the ad placement expressed. Visible ad placements in the story about US President Barack Obama’s visit to India as the Republic Day Chief Guest and the 6th BRICS summit amongst many others have also evoked interest earlier.”       

Brand Pass Pass has become an integral part of many Indians’ lives and its core communication always revolves around people coming together (Raho Humesha Pass Pass). 

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