“Communication – the human connection is the key to personal and career success – Paul J. Meyer.”
Long gone are the days when people used to read goodnight quotes that they wrote in diaries or waited for letters arrival for months. The digital era has literally changed everything about communication. In the current world, you don’t need to wait for so long to communicate with someone nor there is any signal problem. As of May 2018, the world population has reached 7.6 billion people out of which 3.4 billion people use at least one social media platform worldwide. It shows that over one-third of the world’s population is using some sort of social media for communication, as well as for marketing purpose, and so on. Have you ever given a thought to the fact that how social media has changed the way we communicate?
Remember the time when we started late-night texting with our friends and loved ones? From text messages to having group chats on Facebook, we are currently socializing on the basis of stories that last for 24 hours at most. How do these social media platforms contribute to the way we all communicate and marketing tactics? Let’s have a look at how and which social media platforms have played their role to improve the world’s communication and marketing.
Who is unaware of the biggest social media platform? Everybody sees Facebook as the most predominant social media platform which has over 2.23 billion monthly users. People who range from 18-29 years old are those who use Facebook the most. Not only this, Facebook is also the first priority for higher education marketers. The most famous social media platform allows people to connect with anyone from any corner of the world. You can communicate with your best friend, distant relatives, and even strangers from a far area. You can also share your pictures, blogs, thoughts, and videos on your Facebook profile. Thanks to the Facebook Chatbots that have opened up a new world for the digital marketing.
After Facebook comes the fast-paced network i.e. Twitter. The social media platform allows its users to share information instantly within 140 characters or less. Currently, 328 million people use Twitter on monthly basis. Most of the Twitters accounts are used by the students, as well as, politicians and celebrities tweet every now and then. According to the records, most of the Twitter accounts are from outside of the United States. If this fact doesn’t affect your digital marketing strategy, Twitter can still be a profitable platform for you. Just keep in mind that it’s the hashtag that boosts your marketing on Twitter.
Snapchat is the social media platform that introduced the concept of temporary stories which can be seen for maximum 24 hours. Snapchat can be used only through mobile phones. The social media is being used by 166 million people on daily basis. You can use this platform to show your university stories, its filters also make this social media app quite interesting. It is the perfect platform for tech-heads and content-hungry users. It is also used for promoting your brand.
Instagram is the Snapchat clone which has similar features like filters and stickers but they are used in their own unique way. It doesn’t only depend on stories like Snapchat, but you can also share photos and videos of yourself, selfie with friends, food, and much more. The social media platform is quite famous for its filters. Most of the Instagram users are youngsters who range from 18-29 years old. According to the research, Instagram has reached 1 billion users worldwide. The mobile social network has so much attraction to offer to people. Not only this, Instagram has also the option of going “live.” Most of the celebrities post their photos and videos on their Instagram profiles to keep their fans updated.
No matter which of the above platform you use most, all these social media platforms have shaped millennials through chats, gifs, stories, brief moments, and filters. Whether you prefer to use Twitter or Instagram, you can reach anyone anywhere instantly. Hence, communication has become way easier than it used to be. All thanks go to the advanced technology!