Ahmadabad, 16 January 2014 : Triveni, one of the leading brands of ethnic wear, put up a resplendent display of the vibrant colours in the latest Indian ethnic style at the Pravasi Bharatiya Divas 2015 at Gandhinagar, Gujarat. Triveni was among the 2000 other companies showcased the culture of India through her different apparels. The 29-year old company was also a part of Vibrant Gujarat Trade Show 2015 wherein more than 2000 companies showcased.
During the event, Triveni showcased their latest collection of womes ethnic wear which included elegant salwaar suits, chic kurtis, and classical sarees among other choices. The event also marked the exclusive launch of Triveni’s latest Spring collection of Sarees – Kesariya,the collection of stylish, printed & trendy sarees, and Cocktail, the collection half-half printed & lace work sarees perfect for parties & more. Both these collections are part of various other Spring – Summer collections coming up by Triveni, and are now available online exclusively on www.triveniethnics.com on Jan 19th.
Arvind Saraf, Director, Triveni said, “The primary objective of Pravasi Bharatiya Divas and Triveni overlap in their attempt to spread the Indian flavour across the globe. We were also at GOPIO (Global Organization of People of Indian Origin) conference in Ahmedabad on Jan 10th. We met many Pravasi delegates & NRIs at both the events, and they loved our collection for our colors, designs, prices, worldwide reach – and our larger efforts to make sarees & ethnicwear global. This was first year we participated in the Pravasi Bharatiya Divas and the feeling of being a part of this cultural extravagance will bring us back every year.”
Ravi Verma, Research Associate, FICCI said, “It was good to have Triveni bring in an additional element of Indian ethnic wear amongst the Pravasi Bharatiya Divas exhibitors”.
Suraya Premchand, member of Global Organization of People of Indian Origin (GOPIO), Netherlands chapter, added, “Triveni is amongst the only ethnic brand showcasing at the Pravasi Bharatiya Divas, and we love their collection. As an artist & an entrepreneur, I look forward to partnering with taking the wonderful Indian fabrics & prints to Europe.”