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Try eyewear in several styles before making a purchase

  • Lenskart’s ‘Home Try On’ featureTry eyewear in several styles before making a purchase with Lenskart’s ‘Home Try On’ feature
  • Get access to your favorite optical shop with plenty of choice at your doorstep

New Delhi, September30, 2014: – Lenskart.com, one of India’s most popular online retailers, introduces the ‘Home Try On’ feature. It’s the perfect convenience for those who don’t have the time to go to a physical store to buy their eyewear yet want to make their purchase only after trying on several styles to pick the one which suits them best.

The feature has been introduced by Lenskart in view of a study it conducted amongst 2,500people about their propensity to shop for eyewear virtually. About 79% of respondents confessed that they hesitated to shop online for eyeglasses and sunglasses because they wanted to be sure about the fit and style of the pair they are picking. Thefeature is the ideal solution to those looking for the kind of fashionable variety that only Lenskart has to offer while assuaging doubts about how the pair will look when tried on.

According to Mr. Peyush Bansal, CEO & Founder, Lenskart.com, “We are very excited to launch this service that elevatesour customers’ shopping experience completely. Since many potential buyers ditheredin buyingglasses online due to the lack of surety about how the pair will look on them, we decided to offer them a solution for this with the ‘Home Try On’ feature. Our emphasis has always been on delivering the most aesthetically-appealing eyewear to patrons and this feature is an extension of our key value proposition. We are delighted to see how well the service has already caught on with our users.”

Varun Sharma, Industry Head, E-commerce, Google India, who recently used Lenskart’s ‘Home Try On’ feature, shared his experience. He said, “Lenskart has a superb collectionat affordable prices. You can findany style and design here and then try the best ones on at your home.Thank you for making eyewearmore accessible and easy to buy.”

The service can be availed of in three simple steps. You have to browse through Lenskart’s wide assortment of eyewear and select up to 5 pairs that you’d like to try. Once the Lenskart representative comes to your place of work/residence, try on the frames, take suggestions from friends and family about the look that complements you perfectly and mark your choice on the form that the delivery person is carrying. Place the final order online or by calling Lenskart at 9999899998 with the product ID and product name.

Since the launch of the service, more than 200 users request for home try-ons everyday with 70% of the patrons placing a final order. In its endeavour to provide superlative products and services at the best prices, Lenskart.com offers the ‘Home Try On’ feature in over 40 cities across the country. Getting the optical shop right at your doorstep is quick and simple; all you have to do is book an appointment online at lenskart.com.

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